Marc Refrigeration

Thursday 13 November 2014

How Wholesalers are making use of Refrigerators?


The big retail outlets with large quantities of ‘buffer stock’ are doing wonders. The purchase of large amount of materials allows wholesalers and retailers to take the privilege from a manufacturer; the privileges are in the form of discounts. The end beneficiary of this deal is a customer. A customer goes to a wholesaler and purchases a small amount of quantity; in return, he gets hefty discounts on his purchases.

Now, the question arises, how customers are able to draw maximum benefits. The manufacturers have a clear motive of Economies of Scale (Economies of Scale ensures large number of products are manufactured at a single shot). This type of activity allows giving benefits to the mediators as well. The wholesalers purchase these products in bulk from manufacturers and they are part of the game as well. As a result, the end customers, who make a purchase from these wholesalers, get a part of discount as well.

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The wholesalers are capable of handling bulk products with an ease. The area of selling Wholesale products might be as big as a football stadium; the footfall might go up to 50,000 or more. The area of accommodating a number of products is huge, the cases for safe keeping products also requires being durable and long lasting. The specially designed cases accommodate a large number of products and showcase products in an apt manner.

The manner of showing products to customers in a wholesale retail shop is known as ‘Point of Display’ (POD). The POD needs to be as vibrant and catchy, that in the first look, a customer is able to attract a number of customers. The marketers are applying this unsung formula from past so many years.


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The bakery refrigeration is one such refrigerator, which can accommodate a large number of bakery products. The bakery products need proper arrangement of lighting; the purpose of lighting is to make sure that the bakery products like cake, pastries and other related products are fresh and ready to eat.

In this type of arrangement, aluminium is widely used. The high tensile strength and corrosive resistance of aluminium allows it to be a perfect option for bakery refrigeration. The various models of refrigeration are also available; the models might vary according to the capacity or size, however, the overall working being the same.