Marc Refrigeration

Wednesday 23 April 2014

With deli cases, get your food items the right attention!


A mere look on the goods displayed in case present at the bakery shop gives an irresistible temptation. Isn’t it?
Well, yes! This is something we all experience. Our taste buds start tickling, whenever we enter into a shop, which is selling delicious food items like pastries, burgers, muffins, hotdogs etc.
If you are a business owner and want your shop to be attention seeking then go, buy deli cases . Here is a look at some of the things that you must consider before you actually go out and buy this equipment for your shop –
How many customers visit your shop daily?

Depending upon how many customers visit your shop daily, then you must go for buying of cases. In addition to this, you must also consider how much food stuff is sold in a day. These aspects help determine whether you should buy either large or small cases. The bottom line is, if your shop is quite popular in the vicinity and you need large case and in case you have a limited amount of visitors in your shop then you must buy small cases.

What products does your bakery sell?

Are you selling only cakes or you are selling mixed food items, based on this perspective you must buy the case. This is because cakes require refrigeration and food items like muffins, burgers require moderate temperature. Therefore, before you buy a case, make sure what you are going to sell in the shop. In case, if you are buying both types of food stuffs then you can go for dual cases, which have capacity to store both refrigeration and non-refrigerated food items.

Does aesthetic appearance of case matters to you?

This is another major factor to be considered. If you owe a good looking shop, then you would definitely not want to spoil the arena of your shop because of a gadget, which plays a significant role in popularity of your shop. Therefore, go for simple glass cases in contrast to cases made of welded steel, glass, acrylic, aluminium or other metal frames because these types of cases add beauty to the shop and also gives luxury to customers to take a quick look on the food items present at the shop.
However, they can prove to be a little costly but looking to the motive of making the shop popular then it is not a bad choice.

Friday 11 April 2014

Invest in a quality display case to enjoy more sales in bakery business!


Those in the business of making and selling food products, realize how important storage containers are. Careful selection is crucial when it comes to display and storage containers because only when items are visible to the customers, will they know what it is that a particular shop is offering.

A shop owner can improve his sales by several means. Shop owners try to do so by offering promotional giveaways, conducing advertising campaigns, and adding new products. While trying to take care of these bigger aspects, they often end up neglecting the importance of storage merchandisers.

Products like open dairy merchandisers and display containers are crucial for any food shop that wants to attract more customers towards the establishment. It is amazing how a beautiful glass container can make eatables look even more exotic and tempting.

These containers are manufactured with appealing lighting options that can make products like pastries, pies, donuts; chocolates, etc. look even more tempting and scrumptious looking than they already are. Lighting helps bring out beautiful colors of items, which make them a feast for eyes.



Presentation is crucial in the business of bakery and confectionary. Beautiful presentation has a strong psychology influence; and people are likely to try eatables, simply due to their attractiveness and eye-catching presentation.

A typical storage container would be made out of steel with a glass door, which allows people to look through to aid in easy selection. The sliding door option encourages the concept of self-service, which avoids the need for waiting staff to reach out to the containers just to grab required product for customers.

Food display cases come with temperature control option that keeps the food items fresh and healthy for a long time. This is the most critical factor, because if the food is not fresh, no customer would bother coming back to the shop. On the other hand, if you are able to establish your reputation for fresh and hygienic food, people would always come back for more, even if you comprise on the outlook part. 
 
Quality, hygiene, and freshness are the first parameters people look for in food products. All these parameters are taken care of by display products. If you want some additional features, such as shelves, sliding doors, multiple compartments, etc. in your storage case, you can get one custom made by contacting deli merchandise manufacturer.