The food and service industry caters not only to the customers’ taste buds but also to their visual and olfactory senses. With the seas of choices available today in our surroundings, the choice of buying a food item is primarily driven by how well presented it looks. Hence, open display merchandisers play an integral role in appeasing your ideal customers and facilitating their decision on the purchase. In this buying guide, you’ll get a compact feature outlay of what to look for in your business’s merchandiser.
Size. The foremost filtration of equipment selection is determining the available size and finding the right product that adequately accommodates your daily merchandise. Once you’ve designated the space to place the merchandiser, your refrigeration buying consultant at Marc Refrigeration will help find the perfect design, color, and product type to best suit your needs.
Lighting. A well-lit display of food items will automatically attract customers’ attention and is also easy for both the staff and the consumer to see which products are stocked. Hence, LED interior lighting is popular among bakery and deli refrigeration systems.
Temperature. While lighting is crucial from the selling point of view, the primary goal of any merchandiser remains to maintain the freshness of the food items it contains. Hence, you must take into consideration the kind of merchandise you produce and what type of storage it requires - cold or hot. This will help streamline the product selection significantly.
Access Type. Most refrigerated and non-refrigerated deli cases offer either swinging or sliding doors. The choice should be carefully made after factoring in the space available and the quantity of the products you want to display. For example, sliding doors are an ideal choice for supermarket display cases where aisles may be narrow and the volume of product to be displayed is high; hence, you’ll be installing multiple cases.
Marc Refrigeration is a leading manufacturer and a reliable purveyor of a wide range of commercial refrigeration systems. So, contact our team to get a quote and a competitive package with upgrades and design customization per your needs!
