Marc Refrigeration

Monday 18 October 2021

Vital Things To Consider When Buying Food Display Counters

 Glass display counters are pivotal features in the food and service industry. Whether it is a deli, cafe, or supermarket, food display counters play a bigger role than simply displaying food products aesthetically. By choosing the right counter high merchandiser, you will invest in a quality product that will save you time and money while preserving the food adequately. Therefore, it's important to choose the accurate deli case for your food and service business.

However, it can be difficult to distinguish between the right piece of equipment for your business among the myriad of options available. Therefore, keep the following considerations in mind when browsing through counter-high merchandise.

Know Your Requirements. Refrigeration equipment is a big investment that every business owner has to carefully plan. Hence, it’s critical that you understand what your requirements are in terms of the size of the display counter before you start browsing through the product range. One of the biggest mistakes you could make is going with an idea of what should suffice. If you ballpark the measurement of your display counter requirement and choose a deli case that allows only limited space, the chances of your merchandise going bad due to a lack of proper preservation are high. Therefore, choose a display counter with space and design that suit your business’ prime merchandise aptly.

Neglecting Useful Features. Deli cases come in a variety of different refrigeration, coiling, and storage specifications. Hence, it's important to know what your display versus storage ratio is to choose a display counter that serves both purposes. Additionally, you may also request your merchandiser to show you the choices available in shelves and fixture variations as movable shelves or trays are ideal for any easy cleaning and stacking routine.

Prioritize Energy Consumption. Energy consumption is a significant cost incurred by every business. Thus, it's recommended to pass the shortlisted deli cases through this filter to cut back on the energy bills.


Essentially, understanding the requirements of your business in terms of storage and displaying merchandise are key factors in finding the right display counter. Hence, measure the available space and your daily product display average and share the numbers with Marc Refrigeration experts and let us find you the perfect deli case for your business.

Thursday 7 October 2021

Use Creative bakery Display To Boost Your Sales

 According to food and service industry statistics, a whopping 60% of food quality perception is based on the store environment. What this means for your bakery is that what your customers see, smell, and hear largely affects what they will decide to buy. In today's high-paced retail world, it's even more imperative that you leverage the use of inventive displays to boost your baked goods’ sales. Thus, investing in a quality bakery cases should be your starting point followed by the presentation of your merchandise. So, here are some of the tried and tested bakery display techniques use by seasoned chain stores to drive more sales.

Display your high ticket items, such as cakes, in the most flattering light. A black background bakery refrigerated case with a multi-tier shelving display helps the frosting colors on your cake pop, making them highly delectable. Moreover, a compact refrigerator bakery cases does not take much space and is easier to access both by your staff and customers, thus, minimizing the need for waiting on browsing/indecisive customers.
For smaller treats such as muffins, bagels, croissants, keeping them at an accessible angle is highly effective. Use a smaller, non-refrigerated bakery case to present these grab-and-go delicacies to encourage impulse purchase at the time of billing.
Lastly, choose a bakery case suitable for your store’s available space to avoid crowding. Similarly, choosing to display only select items to avoid stuffing the bakery case can enhance the visual appeal of your products, making it easier for customers to choose than getting overwhelmed by the amount of display.

Whether you are a small business with limited space options or an established bakery, Marc Refrigerations has the perfect bakery case in a multitude of colors and refrigeration options to best suit your business goals and help you appeal to your customers. So, reach out to our team to learn more about the models and find the perfect fit for your bakery.