Marc Refrigeration

Wednesday 26 November 2014

Bakery Cases- The Ideal Way to Attract More Customers

If you are in the bakery business, presentation and taste of the food will play the most important role. Yes, customers can easily get tempted towards the items displayed in the food cases. Having display equipment in your bakery shop can make your food products look even more appealing and will definitely catch the attention of the visitors. These cases are available in different types such as:
  • Refrigerated
  • Non-refrigerated
  • Dual
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However, if you still haven’t invested your valuable money in these display equipment, read its benefits and make a smart decision of money investment in such cases.

Preservation of Items: When you are in the food business, you need to ensure that food doesn’t get rotten or spoiled. Having refrigerated bakery display cases in your store helps you to preserve the food for longer periods. You need to select a case based upon the items you need to store inside. Usage of such cabinets allows you to serve your customers with the food quality that they deserve.

Presentation: Display of the products plays a crucial role in your overall sales. If you have all your items displayed in attractive manner, it won’t take long before it catches the attention of your visitors. It makes your customers to make last minute purchase. Moreover, these equipment also have special lights installed in them that makes stored products even more tempting.

Easy Storage: Bakery cases also give you an opportunity to store as many products as you can. These cabinets have various shelves, which not only makes storage easier, but also helps in better presentations. Various shelves allow you to store and display various products differently.
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Custom-made: Another valuable benefit of these cases is that you get them customized the way you want. It means that you can get a cased designed based upon your specific business requirements only. Hence, you have the option to select size, color, number of shelves, and lightings of your choice only.

Nonetheless, before you invest money in your bakery case, it is vital for you to ensure the correct size of the equipment. Discuss all your requirements with the manufacturer, and ask them for the recommendation of its material as well, though stainless steel will be the most ideal choice. You can select the color of the equipment that matches with your business or its theme. Also don’t forget to ensure that the equipment you are going to purchase is energy efficient.

How to make your shop’s display classy?

What customers first notice, when they enter a meat shop? What lures them to buy a product? Answer to all these questions is, meat display cases. Whenever a customer walks in your shop, the first thing they notice is, a display case packed with different items. Customers purchase an item, whether it is red meat, seafood, or sausage etc., only if it looks fresh and hygienic.

You can change the entire appearance of your meat shop, just with a display case. If you want to know why, here are the answers:
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  • Fresh item – The biggest benefit of display cases is that it can keep your food items fresh. It is important to maintain food item’s quality to attract more customers. Cooling equipment filled with fresh products not only grabs people’s attention but also encourages them to purchase. Equipment with gravity coil systems is considered best for meat shop since they do not dry eatables.
  • Size and capacity – These display tools are available in various sizes and capacities. You can buy them according to the requirements of your store. With perfect size and capacity, you can show multiple meat products in one place. Variety in eatables grabs the attention of people. It gives people a chance to see and choose what they want to purchase.
  • Beautiful designs and colors – You can buy display cases in various beautiful designs and colors matching with your store’s interior. Cooling equipment purchased according to the shop’s interior can increase the beauty of store. Clear glass, matching colors and unique design can change the look of your workplace.
  • Good illumination – This cooling equipment usually comes with a good illumination system. You can show more of your products in proper lighting. Illumination makes eatables look better and fresh. You may not realize, but lighting can make a difference for your business.
  • Custom made equipment – You can also get custom-made case for your shop. You can get them made specifically for your workplace with specified size, capacity, design, and color.
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With above-mentioned qualities in one display case, you can change the whole look of your meat store. However, it is also important to take proper care of this cooling equipment to maintain its advantages. It is necessary to clean it every occasionally. Dirty looking equipment is not good for your business. You can maintain hygiene, revenue, and customers with regular cleaning.

Buy a perfect refrigerator with clear glass, good illumination, unique design, and eye-catching color.

Thursday 13 November 2014

How Wholesalers are making use of Refrigerators?


The big retail outlets with large quantities of ‘buffer stock’ are doing wonders. The purchase of large amount of materials allows wholesalers and retailers to take the privilege from a manufacturer; the privileges are in the form of discounts. The end beneficiary of this deal is a customer. A customer goes to a wholesaler and purchases a small amount of quantity; in return, he gets hefty discounts on his purchases.

Now, the question arises, how customers are able to draw maximum benefits. The manufacturers have a clear motive of Economies of Scale (Economies of Scale ensures large number of products are manufactured at a single shot). This type of activity allows giving benefits to the mediators as well. The wholesalers purchase these products in bulk from manufacturers and they are part of the game as well. As a result, the end customers, who make a purchase from these wholesalers, get a part of discount as well.

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The wholesalers are capable of handling bulk products with an ease. The area of selling Wholesale products might be as big as a football stadium; the footfall might go up to 50,000 or more. The area of accommodating a number of products is huge, the cases for safe keeping products also requires being durable and long lasting. The specially designed cases accommodate a large number of products and showcase products in an apt manner.

The manner of showing products to customers in a wholesale retail shop is known as ‘Point of Display’ (POD). The POD needs to be as vibrant and catchy, that in the first look, a customer is able to attract a number of customers. The marketers are applying this unsung formula from past so many years.


http://www.marcrefrigeration.com/sqb.php

The bakery refrigeration is one such refrigerator, which can accommodate a large number of bakery products. The bakery products need proper arrangement of lighting; the purpose of lighting is to make sure that the bakery products like cake, pastries and other related products are fresh and ready to eat.

In this type of arrangement, aluminium is widely used. The high tensile strength and corrosive resistance of aluminium allows it to be a perfect option for bakery refrigeration. The various models of refrigeration are also available; the models might vary according to the capacity or size, however, the overall working being the same.

Tuesday 4 November 2014

Keep Your Food Fresh and Delicious with a Refrigerated Display Case

If you have just started a bakery business, you need to plan for its growth as well. There are many crucial factors to consider make it popular among your targeted customers and ensure its steady growth.

However, one of the most valuable investments that you must make for your business is refrigerated bakery display cases. These cabinets are available in different sizes, colors, and shapes. Thus, you can consider the needs of your business to place an order for your purchase.
http://www.marcrefrigeration.com/sqb.php


Let us go through the main two types of refrigeration: forced air and gravity coil.

Forced Air: As the name suggests that it’s the system that relies on fans to pass cold air right through the cabinet to keep stored food items cool. These types are ideal for bakery items and other packed products. However, it is necessary to understand that uncovered items stored inside can get dry due to air movement.
Gravity Coil: On the other hand, it’s the system that has a refrigeration wind at the top of cabinet, which lets the cool air to drop down over the products stored inside. These types are usually preferred for the storage of products such as raw meat and seafood. These equipment are considered to be less costly than forced air ones.

Following are the benefits you can enjoy using these cases at your store or shop:
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  • When you are in food industry, you main target should be serve your customers with fresh and quality food. Having the cabinets at your store gives you an opportunity to ensure that the items stored remain fresh and hygiene for longer periods as it keeps them from germs, bacteria and debris.
  • Lighting in these cases can also play an important role in your overall sales. This is because these lightings can enhance the beauty of products stored inside, which increase customer’s temptation towards products. Last minute purchases could be the result of these lightings.
  • In food businesses, nothing works better than a perfect eye appeal and having these cabinets offer just about the same. Items stored inside these equipment offer perfect display solution when it comes to display of different products, at one place.
There is every reason for you to have these cabinets at your store and ensure that your customers are receiving fresh and delicious food that they deserve.