Marc Refrigeration

Wednesday 25 May 2022

How Can Meat Cases Improve Meat And Seafood Department?

Meat and seafood are essential ingredients to attract customers, as most of the customers choose their grocery store based exclusively on the quality of the meat and seafood department in the store. How can your meat department look more alluring to draw customers?  Try displaying your fresh meat and seafood products with the best meat cases. Just investing on a modern refrigerated case is not enough, you need maintaining as well as marketing of meat case to generate more revenue. Here are some ways your meat cases can enhance the meat and seafood department.


meat-cases

Maintain Clean Meat Cases

Usually, people buy products which are more appealing to their eyes. Customers are really cleanliness conscious when it comes to buying meat products. Whether it’s an open meat case, full-service or self-service, if it lacks cleaning, customers won’t buy. Your meat cases need to be dusted on daily basis and any meat residue or leftover within the case should be cleaned regularly.

A clean meat case helps to build up the customer’s confidence in the quality of the products being selling or sold in your store. Customers expect the meat department to be fresh and clean, anything less will refrain customers from buying your product and have a negative impact on the overall store.

Pair The Meat Case With Other Products

When you cross-merchandise meat with other products such as beverages, condiments, or sides to create the whole meal, it helps the store to generate even more revenue. Displaying complementary items or related items in the same space provokes customers to make impulse purchases or suggestive sell. There are endless options for cross-merchandising meat cases with other products. You can choose products to cross-merchandise with meat as per your store requirements.

Don’t Neglect The Seafood Department

Most of the retailers find it challenging to handle the seafood department, as it is one of the departments most vulnerable to shrink and lack customers’ confidence when it comes to food preparation. However, the seafood case brings various opportunities for growth. In order to reduce shrink and increase the sale, every supermarket needs to have the right equipment or refrigerated cases.

If you still haven’t got your hands on the good-quality meat cases to make your meat and seafood department more appealing, contact Marc Refrigeration. They have a comprehensive range of deli cases for every need.

Friday 6 May 2022

Different Types of Counter High Merchandiser Fit for Various Businesses.

Counter high merchandisers are a vital tool for any retailer. These fixtures have been the backbone of retail marketing since the 1950s when they were introduced to retailers. The various types of counter-high merchandisers available have increased exponentially over the years, from the traditional fixed shelf design to a variety of modular designs in both metal and plastic.

What is a Counter High Merchandiser?
 

A counter high merchandiser is a type of display case that is used to showcase merchandise. It is typically placed on top of a counter or other surface in order to maximize visibility and accessibility. Counter high merchandisers come in a variety of sizes, styles, and configurations to suit the needs of any business. Some common features include shelves, drawers, glass doors, and lighting. Whether you are looking for a simple way to display your products or want to create an eye-catching focal point for your store, a counter high merchandiser is a great option.
 

Mount Types
 

There are four different ways to mount a counter-high merchandiser,i.e., floor model, drop-in, free-standing, and under-counter.
Floor model merchandisers are the most common type. They sit on the floor and can be moved around as needed. Drop-in merchandisers are designed to be built into a counter or other surface. Free-standing merchandisers are self-contained units that can be placed anywhere in a room or store. Under-counter merchandisers are designed to be installed under a countertop.
 

Each type of mount has its own advantages and disadvantages. Floor model merchandisers are the most versatile, but they can be difficult to clean. Drop-in merchandisers are permanent fixtures, but they can be more expensive to install. Free-standing merchandisers are easy to move, but they may not fit seamlessly into your store layout. Finally, under-counter merchandisers are out of the way, but they can be difficult to access.
 

Ultimately, the type of mount you choose will depend on your needs and preferences. Therefore, consider all your options before making a decision.
 

Storage Types
 

There are many different types of storage for a counter-high merchandiser. The type of storage you need will depend on the type of product you are selling. Here are some common storage options:
 

Shelves: Shelves are the most common type of storage; they are versatile and can be used to store a variety of products.
 

Drawers: Drawers are great for storing smaller items or items that need to be sorted. They can be used to store things like utensils, silverware, or even small appliances.
 

Doors: Doors can be used to store larger items or items that need to be protected from the elements. They can be used to store things like food, beverages, or even electronics.
 
A counter-high merchandiser is a great way to increase impulse purchases and boost sales. By understanding the different types available and their features, you can choose the right one for your business. Consider what product you will be selling, how much space you have, and your budget when making your decision. With the right counter high merchandiser, you can take your business to the next level.