Marc Refrigeration

Wednesday, 26 November 2014

Bakery Cases- The Ideal Way to Attract More Customers

If you are in the bakery business, presentation and taste of the food will play the most important role. Yes, customers can easily get tempted towards the items displayed in the food cases. Having display equipment in your bakery shop can make your food products look even more appealing and will definitely catch the attention of the visitors. These cases are available in different types such as:
  • Refrigerated
  • Non-refrigerated
  • Dual
http://www.marcrefrigeration.com/bcrbcd.php

However, if you still haven’t invested your valuable money in these display equipment, read its benefits and make a smart decision of money investment in such cases.

Preservation of Items: When you are in the food business, you need to ensure that food doesn’t get rotten or spoiled. Having refrigerated bakery display cases in your store helps you to preserve the food for longer periods. You need to select a case based upon the items you need to store inside. Usage of such cabinets allows you to serve your customers with the food quality that they deserve.

Presentation: Display of the products plays a crucial role in your overall sales. If you have all your items displayed in attractive manner, it won’t take long before it catches the attention of your visitors. It makes your customers to make last minute purchase. Moreover, these equipment also have special lights installed in them that makes stored products even more tempting.

Easy Storage: Bakery cases also give you an opportunity to store as many products as you can. These cabinets have various shelves, which not only makes storage easier, but also helps in better presentations. Various shelves allow you to store and display various products differently.
http://www.marcrefrigeration.com/lub.php

Custom-made: Another valuable benefit of these cases is that you get them customized the way you want. It means that you can get a cased designed based upon your specific business requirements only. Hence, you have the option to select size, color, number of shelves, and lightings of your choice only.

Nonetheless, before you invest money in your bakery case, it is vital for you to ensure the correct size of the equipment. Discuss all your requirements with the manufacturer, and ask them for the recommendation of its material as well, though stainless steel will be the most ideal choice. You can select the color of the equipment that matches with your business or its theme. Also don’t forget to ensure that the equipment you are going to purchase is energy efficient.

How to make your shop’s display classy?

What customers first notice, when they enter a meat shop? What lures them to buy a product? Answer to all these questions is, meat display cases. Whenever a customer walks in your shop, the first thing they notice is, a display case packed with different items. Customers purchase an item, whether it is red meat, seafood, or sausage etc., only if it looks fresh and hygienic.

You can change the entire appearance of your meat shop, just with a display case. If you want to know why, here are the answers:
http://www.marcrefrigeration.com/mfc_series.php
  • Fresh item – The biggest benefit of display cases is that it can keep your food items fresh. It is important to maintain food item’s quality to attract more customers. Cooling equipment filled with fresh products not only grabs people’s attention but also encourages them to purchase. Equipment with gravity coil systems is considered best for meat shop since they do not dry eatables.
  • Size and capacity – These display tools are available in various sizes and capacities. You can buy them according to the requirements of your store. With perfect size and capacity, you can show multiple meat products in one place. Variety in eatables grabs the attention of people. It gives people a chance to see and choose what they want to purchase.
  • Beautiful designs and colors – You can buy display cases in various beautiful designs and colors matching with your store’s interior. Cooling equipment purchased according to the shop’s interior can increase the beauty of store. Clear glass, matching colors and unique design can change the look of your workplace.
  • Good illumination – This cooling equipment usually comes with a good illumination system. You can show more of your products in proper lighting. Illumination makes eatables look better and fresh. You may not realize, but lighting can make a difference for your business.
  • Custom made equipment – You can also get custom-made case for your shop. You can get them made specifically for your workplace with specified size, capacity, design, and color.
http://www.marcrefrigeration.com/sf_series.php

With above-mentioned qualities in one display case, you can change the whole look of your meat store. However, it is also important to take proper care of this cooling equipment to maintain its advantages. It is necessary to clean it every occasionally. Dirty looking equipment is not good for your business. You can maintain hygiene, revenue, and customers with regular cleaning.

Buy a perfect refrigerator with clear glass, good illumination, unique design, and eye-catching color.

Thursday, 13 November 2014

How Wholesalers are making use of Refrigerators?


The big retail outlets with large quantities of ‘buffer stock’ are doing wonders. The purchase of large amount of materials allows wholesalers and retailers to take the privilege from a manufacturer; the privileges are in the form of discounts. The end beneficiary of this deal is a customer. A customer goes to a wholesaler and purchases a small amount of quantity; in return, he gets hefty discounts on his purchases.

Now, the question arises, how customers are able to draw maximum benefits. The manufacturers have a clear motive of Economies of Scale (Economies of Scale ensures large number of products are manufactured at a single shot). This type of activity allows giving benefits to the mediators as well. The wholesalers purchase these products in bulk from manufacturers and they are part of the game as well. As a result, the end customers, who make a purchase from these wholesalers, get a part of discount as well.

http://www.marcrefrigeration.com/bcrbcd.php
The wholesalers are capable of handling bulk products with an ease. The area of selling Wholesale products might be as big as a football stadium; the footfall might go up to 50,000 or more. The area of accommodating a number of products is huge, the cases for safe keeping products also requires being durable and long lasting. The specially designed cases accommodate a large number of products and showcase products in an apt manner.

The manner of showing products to customers in a wholesale retail shop is known as ‘Point of Display’ (POD). The POD needs to be as vibrant and catchy, that in the first look, a customer is able to attract a number of customers. The marketers are applying this unsung formula from past so many years.


http://www.marcrefrigeration.com/sqb.php

The bakery refrigeration is one such refrigerator, which can accommodate a large number of bakery products. The bakery products need proper arrangement of lighting; the purpose of lighting is to make sure that the bakery products like cake, pastries and other related products are fresh and ready to eat.

In this type of arrangement, aluminium is widely used. The high tensile strength and corrosive resistance of aluminium allows it to be a perfect option for bakery refrigeration. The various models of refrigeration are also available; the models might vary according to the capacity or size, however, the overall working being the same.

Tuesday, 4 November 2014

Keep Your Food Fresh and Delicious with a Refrigerated Display Case

If you have just started a bakery business, you need to plan for its growth as well. There are many crucial factors to consider make it popular among your targeted customers and ensure its steady growth.

However, one of the most valuable investments that you must make for your business is refrigerated bakery display cases. These cabinets are available in different sizes, colors, and shapes. Thus, you can consider the needs of your business to place an order for your purchase.
http://www.marcrefrigeration.com/sqb.php


Let us go through the main two types of refrigeration: forced air and gravity coil.

Forced Air: As the name suggests that it’s the system that relies on fans to pass cold air right through the cabinet to keep stored food items cool. These types are ideal for bakery items and other packed products. However, it is necessary to understand that uncovered items stored inside can get dry due to air movement.
Gravity Coil: On the other hand, it’s the system that has a refrigeration wind at the top of cabinet, which lets the cool air to drop down over the products stored inside. These types are usually preferred for the storage of products such as raw meat and seafood. These equipment are considered to be less costly than forced air ones.

Following are the benefits you can enjoy using these cases at your store or shop:
http://www.marcrefrigeration.com/bcrbcd.php

  • When you are in food industry, you main target should be serve your customers with fresh and quality food. Having the cabinets at your store gives you an opportunity to ensure that the items stored remain fresh and hygiene for longer periods as it keeps them from germs, bacteria and debris.
  • Lighting in these cases can also play an important role in your overall sales. This is because these lightings can enhance the beauty of products stored inside, which increase customer’s temptation towards products. Last minute purchases could be the result of these lightings.
  • In food businesses, nothing works better than a perfect eye appeal and having these cabinets offer just about the same. Items stored inside these equipment offer perfect display solution when it comes to display of different products, at one place.
There is every reason for you to have these cabinets at your store and ensure that your customers are receiving fresh and delicious food that they deserve.

Wednesday, 29 October 2014

Why Investing in a Bakery Display Equipment is Bliss for Your Business?

Every bakery shop/store has perishable food items, which makes bakery cabinets an absolute necessity. The main idea behind investing money in these cabinets is to ensure that eatables stored inside remain fresh for longer. However, these cases also play an important role for quality display purposes.

Lets us go through about the benefits that you can enjoy by having a bakery case at your store:
 
http://www.marcrefrigeration.com/bcrbcd.php





Quality Food: As a business owner, you must provide your customers with best possible quality of food. You can achieve it, if you serve them fresh and hygiene products only. Using a bakery equipment, you can ensure that every product remain free from germs and bacteria for longer periods and your customer will receive fresh and tasty items that will delight their tummy.
                                  http://www.marcrefrigeration.com/spl.php
Impeccable Display: We are living in a world where presentation plays an important role in the overall sales. When you are in bakery business, it matters even more because attractive display prompts customers for a last minute purchase. Having a case is the ideal way to catch the attention of the visitors. Moreover, it also enables you to promote all new products that you might have.
                                         
Extra Storage: Everyone wants to have a piece of equipment that offers them ample of space for the storage of their products. These bakery equipment have different shelves inside them to let you store and display wide range of products without any difficulties. More storage also means that you don’t need to buy other equipment to store all the items.
                                                            
Customized Cases: Another benefit of these equipment is that you get them customized based upon the needs of your business. It means that you can get in your favorite color or select the one that matches with the décor of your store. You can get it made with the numbers of shelves you want in it. You can also request for special lightings in it to give products stored inside an elegant look.
                              http://www.marcrefrigeration.com/lub.php
However, it is necessary to look for a reputable manufacturer for your purchase in order to ensure that you receive quality and cost-efficient products only. Keep the price factors in your consideration and do verify it with 3-4 manufacturers in order to be sure that you don’t pay more than you are supposed to. If you don’t make any decision in a hurry, you can surely keep many costly mistakes away from you.

Thursday, 16 October 2014

Refrigeration products - The pillars of food industry!

If a business is part of the food industry, it will need some or other form of refrigeration. These products are necessary for controlling the environment in which food is stored. This is essential for controlling the quality of food and to maintain its freshness. Right temperature is essential for maintaining not only hygiene and quality of products but also for increasing their shelf life.

All these factors are critical in food business as they have a direct bearing on shop’s bottom line and long term success. Not only that, there are legal consideration to it as well. Health codes mandate that all the food businesses keep all their eatables and raw materials which will not be sold right away under refrigerated atmosphere.

If right temperature is not provided, then eatables especially meat products tend to spoil very quickly. That is why refrigeration is essential because if temperature is high it will provide just the right conditions for speedy production of bacteria.

Refrigeration units such as meat cases are insulated so as to keep the temperature low. These units function by transferring the accumulated heat from inside towards the outside. Household fridges are manufactured with a separately attached freezer, but commercial refrigerators do not have this feature. This is because businesses need large space to store their produce, therefore they have separate freezers.

Since refrigeration units are extremely vital for any business in this industry, it is must for owners to be vigilant while buying these products. Get to know about different types of refrigerators to make right selection and purchase.

The ones that we use for household purposes are not ideal for business needs. That is why commercial products are manufactured in a way that makes them advantageous over household ones. Commercial units are better capable of maintaining the temperature and are also more powerful.
These units come in various versions and different versions are tailored specifically to the requirement of different food shops. They have more space to store large amount of products. They are easier to maintain, clean and they also last longer.

For example, blast coolers use strong convection system which enables them to quickly drop the temperature to extreme low. Therefore, these coolers are best if food products need to be chilled as quickly as possible to preserve their quality. Fridges that people use in homes do not have this feature.

Wednesday, 8 October 2014

5 Smart Tips to Take Your Bakery Business in the Right Direction



Setting up a new bakery business is an exciting and profitable event, but still many businesses fail, do you know why? Let’s look at some of the every business owner must use in order to enhance their sales and profits.

1. Great eye appeal is more crucial in bakery business than other food businesses. Selecting an elegant case offer stores an ideal way not just to store food items with their special requirements, but also to display the items stored inside in a best possible way.
http://www.marcrefrigeration.com/bcrbcd.php
2. Presentation of the products in the bakery business can do many wonders for you. To display your products separately you can you different cases for different items. These display equipment has shown significant improvement in driving more last-minute sales and extra sales.

http://www.marcrefrigeration.com/wbch_series.php

3. Signage is as critical as display, as you just cannot afford to keep your customers guessing for too long. You must post signs near all food items to help your customers in identifying the tempting products which caught their attention. It helps your visitors to make a quick decision about their purchase.

4. Lighting in the display equipment is another factor to consider that can make a big difference in your overall sales. Many of the cases have special lights installed in them that can immensely enhance the beauty of products stored inside them. Hence, if you have added something to new to your menu, use cases with special lights to display them.

5. Last, but certainly the most important factor to improve your bakery sales is taste, quality and services that you offer to your customers. Your business must comply with health, safety and other regulations to convey the message that you are there to serve people instead of just making more profits. Always ensure that you use high quality ingredients for your products and keep them hygienic all the times.

If you have eventually decided to invest money in a bakery case, make sure that you do the appropriate research. Look for every available option and consider all your business requirements before you place any order. Many manufactures can also provide you a customized case designed particularly to suit needs of your store only. Compare prices with different manufacturers and ensure that you don’t pay any extra amount than you should.

Tuesday, 30 September 2014

Keeping delicacies fresh in cases

The modern super market have a big warehouse, they rely on keeping good amount of products in their kitty. Therefore, there is requirement of refrigerators, which can help in keeping good amount of products. The big large refrigerators have given their way to ultra-modern cases, which help in keeping the products fresh and nutrients keeping intact.

The cases are available in various models, serving to a particular product in a case. There is availability of cases like, chocolate, bakery, dairy, confectionery, and deli case. For every purpose, there is availability of an exclusive case. Following are the few points, which can give more information about the manufacturing units of deli cases –
http://www.marcrefrigeration.com/fic_sc_series.php

The perseverance of food in the most effective manner. The cases are tightly closed and there is no scopes that there will be any harm to the food products inside.

There is a surety that there will be no germs or bacterium, there is maintenance of total hygiene in a case and there are no germs prevailing in a case. Moreover, these cases come with a certificate indicating that they are earmark to be safe units to come in use. Additionally, various tests and experiments are already performing on a unit of cases, which makes sure that owners are going to get the right product.
 
The ‘easy to maintain’ cases helps the owner to keep them clean and tidy. An individual can use the guiding tips, which is available in a catalogue and clean the premise accordingly. The task of cleaning does not prove to be hectic, it is as normal as cleaning a drawer.

The multi-purpose cases offer to display the products in a perfect manner. It is important for a baker to show all his products in a display and there is enough arrangement to show bakery products with halogen lighting and other effects. The clear transparent glasses help to show the products in a clear and crystalline manner.

The characteristic of controlling the temperature in a case is possible with the availability of ultra-modern cases. The temperature allows the products to be fresh for a long period without affecting their shell life.

In case, there are technical problems or any other problem, which cannot be solved at a certain level, then owners of deli cases or fridges can contact the manufacturers. The manufacturers provide assistance in which their technicians make an effort to visit the site and provide solutions for the same.

Thursday, 25 September 2014

Top 6 qualities that are needed in a display case for bakeries

Whether it is a small bakery or a big one, types of display cases are used in them to present eatables. When an item is presented in such a delicious manner, nobody is able to refuse them. However, in every deli case, some qualities must be present like:

Good cooling
– Refrigeration is very important especially for bakery items. Since display cases are used to store eatables, it is necessary that they provide enough cooling. Products like milk, cheese, cream, cakes, butter, breads etc., are always at the risk of spoiling without proper refrigeration. Therefore, it is necessary that, this cooling equipment provide enough refrigeration to protect items.
http://www.marcrefrigeration.com/images/img2_h.jpg

Good size
– In shops, there are multiple types of items are offered. Everything is offered from milk to breads or cakes. To keep all kind of products in a same place, owners need a refrigeration equipment of enough size or capacity. In big cooling equipment, variety of eatables can be presented for customers at the same time. A large variety of items also impresses customers.

Good lighting
– Without proper lighting, it is impossible to present bakery items in an attractive way. Illumination not only brightens them up but also attracts customers. Lighting is an essential part of display cases, since it provides enough illumination, so that buyers can see what they want to buy. When people see better, they like it better too. A good presentation always has a big effect on the purchasing decision of customer.

Energy efficiency – Energy efficiency is important when you are running a business. It can reduce energy bills. A display device should be energy efficient while still providing enough cooling. There are many types of this cooling equipment based on different levels of energy consumption.

Good design and color
– Refrigeration equipment, which matches the color of interior and suits with shop, can be a great addition to bakery shop. One can also get it custom made especially for their store or business. One can get logos, business’s name etc., on it and decorate shop.

Good performance and durability
– In a display case, performance and durability are also necessary. It is not possible to buy this cooling equipment every occasionally. That is why; it should be durable and last for years. It should perform well too, without any problems. Usually, in business, it is difficult to get time for repairs etc.

A display case with all these qualities should be considered the perfect one for bakery business.

Thursday, 18 September 2014

How buying a display case is beneficial for your meat business?

If you own a meat shop and still not own a display case, then you are making a big mistake. Usually, business owners of meat industry buy coolers, freezers etc., to store their products but ignore other equipment. They do not understand the benefits of meat cases. This is the reason why they do not buy it. However, it is a big mistake, which can harm your business.

Before buying display cases for your business, you should know their benefits first:
http://www.marcrefrigeration.com/mfc_series.php


Good presentation –Display box is a great way to present your items in a charming way. This cooling equipment provides good lighting on eatables. Even in a glass box, they look delicious. Its many shelves can hold several types of products at a time. It automatically does marketing for you when your customer sees the variety in meat you are offering and good presentation is an important rule of marketing.

Informative – Display cases provide sections where you can write the name of product and its price. It becomes informative for customers since they do not feel the need to ask anyone. A buyer can just walk in, see items, evaluate or compare them and easily make decision. It reduces work for you as well as for you client.

Storage – Another benefit of this cooling equipment is storage. You can store your different items in it. This cooling equipment comes with different temperature settings. You can set it according to your requirements. It will reduce your worry about rotten products. It provides extra place for storage other than your coolers and freezers.

http://www.marcrefrigeration.com/hs_series.php 
Decorative benefits – Display cases also offer decorative benefits for your shop. You can buy them in many designs, colors, and sizes. They not only show your meat products in an attractive manner but also look good themselves in a shop. You can also get them custom made, especially for your business. You can buy them in the same color as your logo or shop’s interior. They increase the beauty of your business.

Increased customers and revenue – Buyers like those products which are presented in a good way. If your meat items are presented beautifully with good lighting, buyer will get attracted to them. When something looks good enough to eat, then chances of its sale increases. Not only your old customer will become regular but you will gain new ones too. It will increase your customers as well as your revenue.

All the above-mentioned benefits leave you no choice but to buy a new display case as soon as possible. Just keep your best items in this cooling equipment and see the results yourself.