Marc Refrigeration

Saturday 17 January 2015

How Wal-Mart presents its products with the help of cases?

The presentation matters a lot in today’s time. Be it anything, an excellent presentation can make a difference in a big way. The big stores like Wal-Mart, Carrefour and Tesla make sure that there is presence of number of cases, which is able to give them a suitable presentation in front of the customers. Apart from presentation, the cases are being used for keeping a good amount of inventory. 

Presentation is the integral part of the football stadium sized shopping arcades. The above shopping malls imply all the tactics to ensure smooth revenue generation. The revenue generation with the help of marketing tools and these marketing tools are in consideration with the customers. 

The marketing tools with the help of deli cases, bakery cases and other cases are able to present the products in the most suitable manner. The characteristics of the cases are as follows –

  • Fresh, Nutritive and Hygienic – The food is intact in the deli case. These cases help in keeping the food fresh, nutritive, and hygienic. The nutrition of the food remains the same with the help of these cases. The bakery and perishable products, which have a shell life of fewer days, can be kept comfortably in the cases.
  • Perseverance for long period – The primary usage of the cases is to preserve food for a long period. The products need to be maintained for a long period as the products are in large numbers. The products being in large numbers does not leave its nutritional value and remains the same for a long period.
  • Presentation of the food – The presentation matters a lot in a shopping arcade. The cases are designed in such a manner that the cases are itself able to attract a large number of crowds towards them. Secondly, the ease of keeping products is an advantage for the storeowners. Thirdly, the customers are able to look and pick a product of their choice without many efforts.
  • Inventory – The shopping arcades like Wal-Mart, Carrefour and Tesla have inventory in large numbers. It is important for them to upkeep the cases. The cases hold maximum of the products. The POP (Point of Purchase) is as efficient as it can be. The marketing tools like POP (Point of Purchase) and POS (Point of Sale) help in making sure that the products are grabbed fast and the customers pay amount in the easiest manner.