Running a store is a lot more challenging than it looks. Not only do you have to keep up with the demands but also make your store look aesthetically appealing to drive more foot traffic. If your store has been struggling to captivate the attention of the customers, your business may benefit from an open display merchandiser.
Open display merchandisers help in representing your food items in an appealing manner to increase impulse sales in your deli, supermarket, convenience store, or even gas station. These merchandisers are designed to showcase any type of products including flowers, groceries, snacks, drinks, or more. They are available in a variety of different sizes, styles, colors, and capacities so you can choose the one that best suits your business.
Features of an open display merchandiser
These display merchandisers come with a wide variety of great features such as
Lighted sides
LED Lighting
Glass windows
Temperature control buttons
Decorative decals to enhance the presentation
Select styles even offer open designs and air curtain to help you keep your products chilled, allowing your customers to access to grab-and-go products without the need to open the door of the merchandiser. You can also choose to purchase a commercial merchandiser that comes with an in-built freezer, which allows you to showcase both cold and frozen products simultaneously.
Difference between a reach-in and a merchandiser
Although a glass door reach-in refrigerator and an open display merchandiser may look similar, the primary difference lies in the types of food items you can store in them.
Reach-in refrigerator - these commercial refrigerators are used to store both closed (such as juices, milk, sauces, etc) and open food products (such as a pan of macaroni salad for the buffet, trays fo prepared salads, food pans full of diced tomatoes, etc.). Since the interiors of these refrigerators have the tendency to be in contact with food, there are some types of design and material criteria set for reach-in refrigerators for sanitary reasons.
Open display merchandisers - these merchandisers are used for storing sealed, packaged products. Since these merchandisers don’t have to meet a strict, food zone interior requirement, you may get a write up from your health inspector if you are found storing open food products in these units.
Refrigerated merchandisers are a great way to preserve your food items in your store while making your store look more appealing to your customers. However, make sure you choose the right type of display merchandiser for your business.
