According to food and service industry statistics, a whopping 60% of food quality perception is based on the store environment. What this means for your bakery is that what your customers see, smell, and hear largely affects what they will decide to buy. In today's high-paced retail world, it's even more imperative that you leverage the use of inventive displays to boost your baked goods’ sales. Thus, investing in a quality bakery cases should be your starting point followed by the presentation of your merchandise. So, here are some of the tried and tested bakery display techniques use by seasoned chain stores to drive more sales.
Display your high ticket items, such as cakes, in the most flattering light. A black background bakery refrigerated case with a multi-tier shelving display helps the frosting colors on your cake pop, making them highly delectable. Moreover, a compact refrigerator bakery cases does not take much space and is easier to access both by your staff and customers, thus, minimizing the need for waiting on browsing/indecisive customers.
For smaller treats such as muffins, bagels, croissants, keeping them at an accessible angle is highly effective. Use a smaller, non-refrigerated bakery case to present these grab-and-go delicacies to encourage impulse purchase at the time of billing.
Lastly, choose a bakery case suitable for your store’s available space to avoid crowding. Similarly, choosing to display only select items to avoid stuffing the bakery case can enhance the visual appeal of your products, making it easier for customers to choose than getting overwhelmed by the amount of display.
Whether you are a small business with limited space options or an established bakery, Marc Refrigerations has the perfect bakery case in a multitude of colors and refrigeration options to best suit your business goals and help you appeal to your customers. So, reach out to our team to learn more about the models and find the perfect fit for your bakery.
