Tips to drive more sales during COVID-19

 The outbreak of coronavirus has taken the world by storm. It has not only taken millions of lives but also affected many businesses around the globe. The good news is that the number of COVID-19 cases is decreasing in different parts of the world. Thus, the nation has started lifting some of the restrictions, enabling businesses to resume their operations safely.

However, even though the situation has improved significantly, the war isn’t over yet. If we are not careful enough, we may encounter the second wave of the virus. In simple words, we are not out of the woods yet, and it’s extremely important for businesses to be cautious and smart with their implementation of merchandising moving forward.

Let’s face it - even though everything is returning to a new-normal, it has become impossible for businesses, especially foodservice businesses, to drive foot-traffic and sales.

Here are some tips that will help you drive more sales even during COVID-19.

Make your bestsellers more accessible
Once you know what your bestsellers are, make sure you dedicate more appropriate space on your counter high merchandiser for those items. During the pandemic, this could mean having more space for your money-makers instead of displaying different products alongside each other.

Whether you are running a bakery shop or a departmental store, understanding how to display your products can change the entire game. You can consider investing in glass display cases to ensure your products (money-makers or otherwise) are more accessible to your customers. Display cases not only entice customers into making a purchase but also ensure your products are stored at optimum temperature.

Better hygiene and sanitization practices
Unfortunately, now is not the time to run “business as usual”. Even though everybody is sick of lockdowns and staying home, they are still afraid and don’t want to take their business to somebody who can’t provide them a safe and clean environment. Therefore, it is crucial to have better hygiene and sanitization practices in place. From your commercial kitchen to display counters, clean, disinfect, and sanitize every nook and cranny.

Minimize high-touch displays
While consumers are usually big fans of interactive elements in the store, they are a big no-no during the pandemic. It’s important to remove any items or elements that invite touching, such as product samples, ketchup bottles, menus, and more. You can integrate technology into your business operations to simplify things. For instance, instead of providing your customers with a hand-drawn menu, you can have them scan it from their phones, providing a safe environment.

Running a business successfully in the age of the COVID-19 requires clear communication with the customers, smart store planning, and easy accessibility through counter high merchandisers.

When is the right time to replace your refrigeration unit?

 Refrigerated bakery display cases are quite durable and last many years. However, like any other appliances, they also need to be replaced at some point. Old and inefficient refrigerated bakery display cases may consume more electricity, start getting overheated, need frequent repairs, and may cost more to maintain than the cost of replacing the bakery case with the new one.

Here are a few signs which will tell you when it is time to replace your bakery display case:

High electricity bill

Old refrigerated bakery display cases often need to use more energy to maintain the cool temperature for the bakery goods. As the insulation capacity may reduce over time, the refrigeration unit utilizes extra energy to maintain the cooling at desired levels. It usually results in high electricity bills. So, if you notice your business’s electricity bills increasing dramatically it might be time to replace your existing refrigeration unit.

Extra frost buildup or leaks

Well-functioning refrigeration units keep the temperature to appropriate levels. However, if you start to notice excessive moisture and frost buildup, it might lead to an air leak problem or indicate a fault in the cooling system of your refrigeration unit. It may reduce the ability of the refrigeration unit to maintain the freshness of food products.

Recurrent leaks and repairs

During the starting years, the refrigerated bakery display cases don’t need much maintenance. However, after a few years, your refrigeration unit may start to have recurring leakage problems. It might need frequent repairs, which is a sign that it might be time to replace it for good.

Reduced/fluctuating temperature

Old refrigerated display cases may start having faults in temperature control. You may notice that the food is staling before the expiration date in the refrigeration unit if there’s a problem with the temperature. You may also notice the unit’s temperature fluctuates frequently and needs to be adjusted manually. It is a major indicator that it is time to replace it.

So, when your refrigeration unit needs to be replaced, contact our team to explore our high-performance and energy-efficient refrigerated bakery display cases.

What are the different types of refrigeration merchandisers?

 Refrigeration merchandisers are a necessity in convenience stores, delis, and any type of foodservice establishments. Refrigerated display merchandisers are needed to preserve the freshness of different food products and attract more customers. Well-designed open meat merchandisers allow customers to easily access the food products from the display case and make their shopping journey much smoother. While there are enclosed display cases that allow attractive display but only staff can access them when the customers want to buy something. Thus, there are many different kinds of refrigerated merchandisers available in the market equipped with many different features and functionalities to meet your particular refrigeration needs.

The following list can help you learn about different types of refrigeration merchandisers to choose the right one:

Open display merchandisers

These merchandisers are designed to encourage impulse buying while reducing labor costs as the customer can simply reach out to grab the food items. Open display merchandisers such as open meat merchandisers are also used in meat shops and delis to keep the meat fresh and preserved from spoilage for longer.

Reach-In Merchandisers

These are mostly used in convenience stores, delis, bakeries, and large-scale retail stores. These have sliding or swing glass doors and are usually equipped with features such as LED lights, mirrored panels, and transparent shelves for brighter illumination and to attract more customers. These are mostly used to store packaged food products and beverages or fresh bakery products such as cakes, pastries, etc., as per the retail store’s particular requirements.

Table-top display cases

Tabletop or enclosed-top display cases are designed for showcasing food items, such as salads, cakes, pies, seafood, raw meat, etc. It keeps your baked goods and raw meats protected and are enclosed fully or partially to ensure maintaining the proper cooling inside the display case. These often have a curved or angled glass front to attract buyers. Enclosed-top display cases use two types of refrigeration methods forced air and gravity coil to keep the ideal temperature and moisture for specific food items.

Hybrid/dual temperature merchandisers

These combine the capabilities of open and enclosed-top merchandisers. These are often used in cafes and delis for storing fresh food products, beverages, and snacks. It has a lower open display so customers can easily grab the beverages. It also features an enclosed top that staff can access from behind for displaying food products.

If you are looking for quality bakery display cases or open meat merchandisers, get in touch with our team for the best deals.

Dry vs. refrigerated bakery cases

We have all been in a grocery, bakery store, or coffee shop and been tempted by baked treats in a display case. It comes as no surprise that almost everyone loves baked goods. From fresh bread to croissants and pastries, there is always something for everyone.

The smell of fresh-baked goods in the air, the early mornings, the handcrafted dough - there is something fulfilling and universally appealing about having your own bakery. However, running a successful bakery requires a lot more than a passion for baking. If you want your customers to try your baked goods, you need to invest in the right pieces of equipment for not only baking and cooking but also to capture the attention of your customers. And this is where bakery cases come into the picture.

Bakery stores use bakery display cases to merchandise their products and showcase them for sale. These glass displays are utilized to create tantalizing presentations for customers to make impulse buys while they are waiting in line to check out. When it comes to bakery display cases, there are different options to choose from such as small countertop cases, refrigerated floor cabinets, and more.

However, there are two main categories of display cases - dry cases and refrigeration cases. If you are new to bakery cases and don’t know the difference between the two, we are here to help.

Dry or non-refrigerated cases
Dry or non-refrigerated bakery cases are designed for bakery goods that don’t need constant refrigeration to remain fresh. You can display items such as croissants, muffins, bagels, cookies, and donuts in dry cases. Such items stay fresh and delicious without constant refrigeration. In fact, some cupcakes, cakes, and pies can also be stored and displayed in these bakery cases. However, make sure you consider the type of filling, ingredients, and frosting added to your products before storing them in non-refrigerated cases. Remember, these bakery display cases are designed for fast-moving baked goods. This means if you are baking and serving multiple times a day, they are an ideal option.

Refrigerated cases
On the other hand, refrigerated cases are designed for bakery goods that need constant refrigeration. They are ideal for items that are more perishable such as whipped cream desserts, buttercream cakes, meringues, fruit pies, cheesecakes, and mousse cake. If you have items that need to be served chilled, you will benefit from such bakery cases.
While it usually depends on the type of bakery you are running or the items you serve, investing in both bakery cases is not a bad idea as long as you have the budget for it.

We hope now you know the difference between dry and refrigerated bakery cases and can make an informed decision.

Why must large fish vendors invest in double duty fish display cases?

 If you own a meat or fish store, you will likely need to install a fish display case in your store for displaying fish meat. Fish meat can smell bad and look unsightly if it is not stored and preserved in a good quality display case. Although there are many kinds of display cases, such as fixed and remote display cases available in the market, it might be rather expensive to invest in several regular display cases. Not only that, but they would also take up a lot of space. On the other hand, double-duty fish display cases provide large storage capacity and exceptional display, ideal for large fish vendors. If you own a big store, it is an excellent idea to invest in double-duty display cases for maximum space utilization and many other benefits that these display cases provide.

Following are the major benefits of investing in double duty fish display cases.

Spacious storage capacity

Double duty fish display cases are designed keeping in mind the specific needs of large fish vendors. Therefore, these provide a large storage capacity while you can beautifully organize the fish meat for display on the shelves. It makes it easier to manage your inventory and restock the items on the shelf once the previous fishes have been sold.

Keeps fish meat fresh for longer

Double duty fish display cases feature advanced refrigeration technology to ensure an even cooling flow and preserve the fish meat for longer on all levels. It keeps the smell securely trapped inside and does not let the seafood spoil while the display looks attractive.

Capturing customers’ attention

An attractive double-duty fish display case also acts as an advertising tool and captures your customers’ attention. It helps fish vendors present their fish and raw meat products in excellent lighting and a clean display that looks presentable and appealing.

Improve your store’s appeal

A high-quality double-duty fish display case not only helps display the seafood in a more presentable way but also enhances your store’s appeal. A store that looks spacious and has clean and attractive large display cases exudes an inviting atmosphere in your store and attracts more customers.

Protection from bugs and animals

When you are selling seafood at your store, it is natural to attract the attention of flies, bugs, and animals such as cats and dogs, etc. A double-duty fish display case securely stores your food products and makes them inaccessible for bugs and animals.

What are the amazing features of the MDL Series, double-duty, remote deli display case?

 Whether you own a meat shop, a diner, or a convenience store, the refrigerated deli display case is essential to display your food products and preventing them from spoiling. MDL Series, double-duty remote deli display cases protect your food and also help promote sales. The stylish remote deli display case attracts your customers’ attention with beautifully displayed food items in your store.

Following are some of the most amazing features of refrigerated remote deli display cases:

Hundreds of colors and stylish exterior panels
Full vision, triple-pane display glass front
Mirror finish with stainless steel exterior
Durable for a long time
Full-length LED lighting for best visibility
Main deck with two additional mezzanine shelves
Rigid insulation seals for cold temperature
Remote compressor for greater capacity
115v convenience outlet
2 heavy-duty, gravity fin-coil refrigeration systems

The MDL Series, double-duty, remote deli display case comes with top and bottom refrigeration coils. Its aesthetically pleasing curved glass surface attracts more customer attention. It features a sturdy stainless steel frame that not only protects against corrosion and rust but also gives it a polished look to enhance your store’s appearance. It has been designed in compliance with applicable health standards to ensure your food items stay fresh, healthy, and preserved for longer. If you are looking for a high-quality display unit to fulfill your merchandise showcasing and large storage requirements, MDL Series, double-duty, remote deli display case is an excellent option.

The Interior LED illumination MDL Series, double-duty, remote deli display case draws attention to your merchandise in the best way possible. The refrigeration unit comes with customized cooling efficiency requirements well-suited to keep your products at the appropriate temperature. The MDL Series, double-duty, remote deli display case has a main deck and two additional levels of mezzanine shelves adjustable as per your display requirements. It comes with a large refrigerated storage capacity ideal for big stores with large storage requirements. The remote compressor ensures high energy for excellent cooling performance.

If you are looking to buy a stylish remote deli display case with a large storage capacity, get in touch with our team.

Choose the best bakery display case for your bakery refrigeration needs

 Bakery display cases are needed for bakery product refrigeration, storage, and displaying bakery goods. From local bakery shops to supermarkets, open display merchandiser refrigerators are being used everywhere. These are great for displaying different baked food products like cakes, pies, sandwiches, patties, etc. The right bakery cases ensure the freshness, quality, and hygiene of different types of food products. There are many types of open display merchandiser that you can choose from to attract customers. Different models of bakery refrigeration units specialize in fulfilling different refrigeration needs. For example, donuts, cookies, bagels, and croissants do not need constant refrigeration to stay delicious and appealing. On the other hand, cakes, pies, cupcakes, etc., have a higher need for refrigeration to keep fresh for longer. Therefore, choosing the best bakery display cases is essential for bakery owners.

When it comes to choosing the right display case for your bakery refrigeration needs, there are a few factors that you need to consider. These factors usually include what type of food products you need to display, your bakery goods’ refrigeration needs, storage needs, space availability in your bakery, etc. There is a wide range of curved & flat glass open display merchandiser cases for bakery refrigeration that you can choose. There is also a wide variety of walk-in units, roll-ins, reach-ins, and display refrigeration options that you can choose as per your requirements.

Bakery display cases are available with a wide range of features to suit all your refrigeration needs. Following are some of the main features of open display merchandiser refrigerators:

Curved tempered safety glass
fluorescent lighting
heavy-duty white coated wire shelves
Mirror interior ends
Mirror interior sliding doors
white on exterior doors
stainless steel step-up display on the main deck
Wet heat or Dry heat capability

When choosing an open display bakery case refrigeration unit, keep in mind the unit’s versatility and its aesthetically pleasing appearance to attract customers.

If you have questions about any curved glass bakery refrigerator cases, get in touch with our display case merchandisers to find the best glass display cases that fit your needs.

Should you get maintenance checks on your bakery refrigeration?

 Opening a bakery can be an exciting venture. However, it does not come cheap. There are hundreds of things to purchase and take care of including the equipment used. Whether you are planning to start a bakery or already have it up and running, investing in a bakery refrigerator is a wise idea. A bakery refrigeration system not only allows you to preserve your food but also makes it look aesthetically appealing for your customers, eventually increasing sales.

However, many bakery owners are guilty of not properly maintaining their commercial refrigerators. The vast majority of owners live in the misconception that installing high quality and durable commercial refrigerator is enough. They consider regular maintenance checks as an added expenditure on top of investing in one quality refrigeration unit. But the matter of fact is that bakery refrigeration units are the lifeline of bakery service providers. They keep merchandise fresh and store ingredients in a busy kitchen. When a commercial refrigerator stops functioning smoothly, it can disrupt your entire bakery. It will lead to inventory losses, hinder your business hours, and impact your store’s credibility. To ensure your refrigerators run continuously and efficiently, regular inspections and maintenance are crucial.

The good news is, inspecting and maintaining a commercial bakery refrigeration unit is cost-effective and easy as compared to emergency repairs or replacements.

Benefits of maintaining bakery refrigerators
Bakery refrigerators are invaluable for any bakery. Thus, maintaining them regularly is an investment to ensure they last a long time and make running your bakery a lot smoother. Routine inspections and preventative repairs keep your fridge in optimum condition and functioning smoothly. They also minimize the risk of abrupt breakdowns and prevent the need for expensive replacements.

Energy-efficient functioning
It comes as no surprise that bakery refrigeration units consume a good amount of energy to create a suitable temperature to store food. If you get maintenance checks on these units, you can evaluate any energy consumption issues early on, saving money on utility bills in the long run.

Food storage and safety
The primary purpose of a commercial refrigerator is to keep your food fresh and safe. If it fails to serve its primary purpose, there’s no point in having one. Without regular checks, it’s difficult for these units to hold a stable optimal temperature required to keep food fresh for longer.

Cleanliness
How you store, preserve, and present your food says a lot about your business credibility. A poorly maintained, cleaned, or sanitized commercial refrigerator will become a breeding ground of harmful bacteria, viruses, and germs. Frequently cleaning, sanitizing, and maintaining will minimize the risk of contamination.

So, if you own or planning to invest in a bakery refrigeration unit, make sure you do not overlook the importance of routine maintenance checks.

Best bakery refrigeration - curved & flat glass display cases

Bakery display cases are needed for bakery product refrigeration, storage, and displaying bakery goods like cakes, pies, sandwiches, patties, etc. Baked goods usually need a higher humidity level to keep the cakes and pastries soft. Bakery refrigeration keeps the goods from spoiling and keeps them fresh for longer. Therefore, choosing the best bakery display cases is essential for bakery owners.

Different types of bakery goods have different refrigeration needs. For example, donuts, cookies, bagels, muffins, and croissants do not need constant refrigeration to stay delicious and appealing. But bakery goods like cakes, pies, cupcakes, etc. have a higher need for refrigeration. So, how do you decide which display case is best for your bakery?

When it comes to choosing the right display case for your bakery refrigeration needs, there are a few factors that you need to consider. These factors include your storage needs, space availability in your bakery, your bakery goods’ refrigeration needs, etc. There is a wide range of curved & flat glass display cases for bakery refrigeration that you can choose from. You can choose walk-in units, roll-ins, reach-ins, and display refrigeration options as per your requirements. So get in touch with our display case merchandisers to find the best glass display cases that fit your needs.

How can Bakery Items on Display bring Enormous Profits?

Being in the bakery business isn't as easy as it looks. Everything from preparing the bakery items to managing the store needs to be taken care of by you. After preparing the baked items, you need to present them so that they grab the customers' attention. Having a counter high merchandiser can make the bakery items look visually appealing. Here are some tips by experts that are going to bring enormous profit to your bakery business:

Choose a display case: After you have spent time baking your masterpieces, it is time to show them and get customers. Most bakeries use food display cases to showcase the products, but there is nothing better than having a counter high merchandiser designed to keep bakery items. It helps to keep the bakery goods secure and clean till the time they are consumed. Also, it is a fantastic way to tempt customers with a sweet tooth.
Try display stand: Bakery items look good when kept in display cases. Some items are well suited for display stands. You can uplift the food items and make it noticeable by placing them on a display stand.
Display the ingredients: Another popular way to entice the customers towards your bakery business is to show the bakery goods' special ingredients. For instance, you can have a berry collection next to the berry tarts. When customers go through these clues left by you, they won't be able to resist them.
Keep everything spick and span: A dirty bakery shop is just going to turn the customers away. There should be no signs of mold or crusts on the counter display merchandisers or on the plates you serve. No one would pay for the bakery item with lots of flies resting on it. Leave everything spick and span and grab the attention of the customers.

Keep the bakery shop organized and items fresh by getting a counter high merchandiser. Every nook and corner of the bakery shop must look spick and span. Allure more customers and earn huge profits by following these tips religiously.