Tips for Keeping Your Deli Case in Tip-Top Shape!

Deli cases are refrigerated, glass-fronted equipment to encourage customers to purchase goods. With a clear glass view, customers are tempted to make a purchase that increases business growth. These cases are mainly designed to showcase temperature-sensitive items such as bakery and confectionary products, meats, salads, cheese, etc., to keep them fresh for a long time.  

Generally, deli cases have many shelves to showcase things in the most appetizing and visually appealing ways possible. They also have additional storage room for extra products. Deli refrigerated cases are extremely accessible, which saves the annoyance of hunting through cabinets for items.

Aside from this, the potential for cross-contamination is reduced because customers don't have to take products off the shelf physically. If users aren't opening and closing the case frequently, it won't have much of an impact on the cooling system's airflow and improved energy efficiency.

These deli cases also allow you to see your stocked items and maintain an inventory list easily. This prevents food spoilage or waste and eventually helps you save more money. 

In this post, we'll go over some deli case maintenance tips that could significantly affect your business.

Regular checking-

Checking the deli case on a regular basis helps you to keep it in a well-functioning state and exceed its lifespan. You must ensure your equipment’s temperature is in the proper range daily. Also, check gaskets, fan motors, compressors, loose screws, and the rattling sounds that may come from the compressor. This is an obvious sign that your equipment has reached the end of its service life.

Regular inspection can help you to detect problems before they occur and prevent expensive repairs and replacements. If you notice a leak or other wear or tear, don’t delay the repair, as it might affect the performance of your case.

Cleaning- 

A thorough cleaning of the deli case is essential to increase the hygiene level as well as the level of performance. The cleaning requirement increases if you have located your cooling equipment in an area with excessive dirt and dust. It also makes for you to keep the condenser coil clean because a clogged condenser can lead to compressor failure and even a complete breakdown of your equipment.

First, defrost and switch off the case to avoid any accidents. Use mild soap and hot water to remove dirt and grime from the fan and coils. Avoid using water and abrasive tools over your deli case’s electrical components. You can also hire a trained specialist to check if you need to replace the coil to increase performance.

Avoid overloading- 

While stocking your refrigerated deli case, keep the load restriction in mind. To maintain a given temperature, you must allow adequate space for air to travel over the coils. Overloading your case may hinder air movement and reduces the refrigerator's service life.

As a result, if you want your case to last a long time and work well, you should avoid storing more products than its capacity.

Wrapping up! 

Regular inspection and maintenance can keep the cases operating optimally and provide a typical service life of about 7 to 12 years. 

Therefore, If you need a new deli display case for your business, you should contact Marc Refrigeration. In the refrigeration sector, they are a major counter-high merchandiser. They specialize in providing refrigeration deli case alternatives for convenience stores, grocery stores, bakeries, health food stores, and many other businesses. They also provide customized solutions to match the needs of our customers.

So give them a call at 305-691-0500 to find out more about their high-quality refrigeration and freezing equipment!

Different Types of Counter High Merchandiser Fit for Various Businesses.

Counter high merchandisers are a vital tool for any retailer. These fixtures have been the backbone of retail marketing since the 1950s when they were introduced to retailers. The various types of counter-high merchandisers available have increased exponentially over the years, from the traditional fixed shelf design to a variety of modular designs in both metal and plastic.

What is a Counter High Merchandiser?
 

A counter high merchandiser is a type of display case that is used to showcase merchandise. It is typically placed on top of a counter or other surface in order to maximize visibility and accessibility. Counter high merchandisers come in a variety of sizes, styles, and configurations to suit the needs of any business. Some common features include shelves, drawers, glass doors, and lighting. Whether you are looking for a simple way to display your products or want to create an eye-catching focal point for your store, a counter high merchandiser is a great option.
 

Mount Types
 

There are four different ways to mount a counter-high merchandiser,i.e., floor model, drop-in, free-standing, and under-counter.
Floor model merchandisers are the most common type. They sit on the floor and can be moved around as needed. Drop-in merchandisers are designed to be built into a counter or other surface. Free-standing merchandisers are self-contained units that can be placed anywhere in a room or store. Under-counter merchandisers are designed to be installed under a countertop.
 

Each type of mount has its own advantages and disadvantages. Floor model merchandisers are the most versatile, but they can be difficult to clean. Drop-in merchandisers are permanent fixtures, but they can be more expensive to install. Free-standing merchandisers are easy to move, but they may not fit seamlessly into your store layout. Finally, under-counter merchandisers are out of the way, but they can be difficult to access.
 

Ultimately, the type of mount you choose will depend on your needs and preferences. Therefore, consider all your options before making a decision.
 

Storage Types
 

There are many different types of storage for a counter-high merchandiser. The type of storage you need will depend on the type of product you are selling. Here are some common storage options:
 

Shelves: Shelves are the most common type of storage; they are versatile and can be used to store a variety of products.
 

Drawers: Drawers are great for storing smaller items or items that need to be sorted. They can be used to store things like utensils, silverware, or even small appliances.
 

Doors: Doors can be used to store larger items or items that need to be protected from the elements. They can be used to store things like food, beverages, or even electronics.
 
A counter-high merchandiser is a great way to increase impulse purchases and boost sales. By understanding the different types available and their features, you can choose the right one for your business. Consider what product you will be selling, how much space you have, and your budget when making your decision. With the right counter high merchandiser, you can take your business to the next level.

Why Should All Bakeries Have Energy-Star Rated Refrigeration Units?

 While setting up a bakery or deli, a business owner needs to consider various factors that will impact the daily operations and also determine company profits and long-term expenses. Deli cases are one of such investments that will have a significant impact on your bakery works and its maintenance and energy efficiency. Hence, when shopping for a commercial counter high merchandiser, energy usage should be a top priority since this will be a massive contributor to either saving on energy bills or bleeding through your profits.
 
How is energy efficiency measured in commercial equipment?
Many bakeries and delis are opting for refrigeration equipment and merchandisers with a high Energy Star rating. Energy Star is a rating system by the governmental Environmental Protection Agency (EPA). This rating depicts the energy efficiency of numerous residential and commercial refrigeration equipment, cooking and heating appliances, televisions, air conditioning, etc. Essentially, an Energy Star rating is synonymous with the equipment to be safe for the environment and guaranteed to consume significantly lesser energy.
 
The EPA is critical of its assessment, and the process of certifying any product to be worthy of a high Energy Star rating has to pass various tests, including:
-          The equipment clearly demonstrates significant energy consumption during lab testing compared to the average products;
-          A high Energy Star is only granted to a piece of commercial equipment that outperforms other average products, both labelled energy-efficient and non-efficient units;
-          For a counter to merchandisers and other commercial refrigeration equipment, the unit should be capable of maintaining optimal temperature and providing cooling by consuming low energy and with constant doors opening;
-          Energy Star rating is a ubiquitous ranking system set by the authorities to regulate and promote the installation and usage of safe for environment commercial refrigeration equipment.
 
Also, Energy Star-rated deli cases and other bakery refrigeration equipment are often priced at premium rates. But, these expenses are covered up easily in the first year of usage with the savings made in the energy bills. Hence, when shopping for baker cases and merchandiser for deli displays, keeping the energy consumption at a high rank in the decision-making is a wise and profitable business choice. It has been reported that commercial refrigerators with the Energy Star label save up to 40 percent on the energy bills than the traditional, low-priced units. Thus, choose an efficient merchandiser and deli cases from a reputed refrigeration manufacturer and vendor to enjoy their additional loyalty perks.

What are the different types of refrigerated merchandisers?

 Deli merchandisers are essential for foodservice establishments such as bakeries, convenience stores, and delis to stock various food items. These can either be refrigerated or non-refrigerated, depending on your specific business requirements. Refrigerated deli merchandisers are used not only to display the food items but also to attract more customers and prevent the food from spoiling for longer. So, if your deli merchandiser is not providing enough cooling or the food is spoiling before its expiry while staying in the refrigeration unit, it might be time to replace it. But before making a decision, you might have to decide what type of refrigeration unit you should buy.

Following are the various types of refrigerated merchandisers:

Reach in refrigerated merchandisers
These are only used to store packaged goods, cakes, pastries, and other baked goods. They usually either have swing or sliding doors to allow customers to easily reach in and grab the food items they want to buy. These are often used in convenience stores, delis, and gas stations.

Enclosed-top display cases
These display cases are used to display food items, such as salads, cakes, pies, beverages, seafood, or raw meats. They often have a curved or angled glass front and top or side lighting. They are available in various widths, heights, and models to fit your specific storage needs.

Open-type merchandisers
These types of merchandisers are designed to encourage impulse buying. As these types of merchandisers are designed to be easily used by customers to grab what they like, they cannot refrigerate warm food items. Thus, the items must be cold before storing. These are used to display pre-packaged goods.

Counter high-merchandisers
This type of freezer is great for displaying your most popular ready-to-go food items. They usually come equipped with adjustable shelves. Counter high-merchandisers are designed to keep the temperature at a specific optimal temperature to keep the food items fresh and attractive for buyers.

Walk-in refrigerated units
These are commercial refrigerated units that are most frequently used in big food establishments such as commercial restaurants. These are designed to store bulk quantities for food and provide large storage space.

1, 2, or 3 glass door refrigerators
These are a top choice for delis, convenience stores, cafes, bakeries, and small restaurants. These are pretty durable and usually have double pane glass doors. They are used to display packaged or sealed food items.

So, if you are considering buying a new refrigerated deli merchandiser such as a reach-in, walk-in, or counter high-merchandiser, get in touch with our team for the best deals.

Tips to drive more sales during COVID-19

 The outbreak of coronavirus has taken the world by storm. It has not only taken millions of lives but also affected many businesses around the globe. The good news is that the number of COVID-19 cases is decreasing in different parts of the world. Thus, the nation has started lifting some of the restrictions, enabling businesses to resume their operations safely.

However, even though the situation has improved significantly, the war isn’t over yet. If we are not careful enough, we may encounter the second wave of the virus. In simple words, we are not out of the woods yet, and it’s extremely important for businesses to be cautious and smart with their implementation of merchandising moving forward.

Let’s face it - even though everything is returning to a new-normal, it has become impossible for businesses, especially foodservice businesses, to drive foot-traffic and sales.

Here are some tips that will help you drive more sales even during COVID-19.

Make your bestsellers more accessible
Once you know what your bestsellers are, make sure you dedicate more appropriate space on your counter high merchandiser for those items. During the pandemic, this could mean having more space for your money-makers instead of displaying different products alongside each other.

Whether you are running a bakery shop or a departmental store, understanding how to display your products can change the entire game. You can consider investing in glass display cases to ensure your products (money-makers or otherwise) are more accessible to your customers. Display cases not only entice customers into making a purchase but also ensure your products are stored at optimum temperature.

Better hygiene and sanitization practices
Unfortunately, now is not the time to run “business as usual”. Even though everybody is sick of lockdowns and staying home, they are still afraid and don’t want to take their business to somebody who can’t provide them a safe and clean environment. Therefore, it is crucial to have better hygiene and sanitization practices in place. From your commercial kitchen to display counters, clean, disinfect, and sanitize every nook and cranny.

Minimize high-touch displays
While consumers are usually big fans of interactive elements in the store, they are a big no-no during the pandemic. It’s important to remove any items or elements that invite touching, such as product samples, ketchup bottles, menus, and more. You can integrate technology into your business operations to simplify things. For instance, instead of providing your customers with a hand-drawn menu, you can have them scan it from their phones, providing a safe environment.

Running a business successfully in the age of the COVID-19 requires clear communication with the customers, smart store planning, and easy accessibility through counter high merchandisers.

How can Bakery Items on Display bring Enormous Profits?

Being in the bakery business isn't as easy as it looks. Everything from preparing the bakery items to managing the store needs to be taken care of by you. After preparing the baked items, you need to present them so that they grab the customers' attention. Having a counter high merchandiser can make the bakery items look visually appealing. Here are some tips by experts that are going to bring enormous profit to your bakery business:

Choose a display case: After you have spent time baking your masterpieces, it is time to show them and get customers. Most bakeries use food display cases to showcase the products, but there is nothing better than having a counter high merchandiser designed to keep bakery items. It helps to keep the bakery goods secure and clean till the time they are consumed. Also, it is a fantastic way to tempt customers with a sweet tooth.
Try display stand: Bakery items look good when kept in display cases. Some items are well suited for display stands. You can uplift the food items and make it noticeable by placing them on a display stand.
Display the ingredients: Another popular way to entice the customers towards your bakery business is to show the bakery goods' special ingredients. For instance, you can have a berry collection next to the berry tarts. When customers go through these clues left by you, they won't be able to resist them.
Keep everything spick and span: A dirty bakery shop is just going to turn the customers away. There should be no signs of mold or crusts on the counter display merchandisers or on the plates you serve. No one would pay for the bakery item with lots of flies resting on it. Leave everything spick and span and grab the attention of the customers.

Keep the bakery shop organized and items fresh by getting a counter high merchandiser. Every nook and corner of the bakery shop must look spick and span. Allure more customers and earn huge profits by following these tips religiously.