Marc Refrigeration

Tuesday, 9 August 2016

5 Amazing Benefits Merchandising Can Produce For A Business


Merchandising always plays an integral role in ensuring a business’ success and each business requires a different merchandising strategy in the hyper-competitive environment these days. Even ventures like bakeries or meat sellers can benefit a great deal with proper merchandising using a deli merchandiser.


Ideal merchandising strategy will help the retailer to take full leverage of the manufacturer’s industry knowledge and expertise. If done properly this strategy can help the business flourish in terms of numbers, customers and brand value at the same time. Below listed are several benefits that a business can achieve with a well devised merchandising strategy.


  • Increase Traffic:
Increase the sales volume with incoming traffic into your store. A good deli merchandiser will display your products in the most beautiful manner and attracts the customer’s attention allowing them to spend more time in the store, increasing your chances at increasing sales.


  • Order Building:
As the customers spend more time near your deli merchandiser there is a good chance that they will do impulse purchases and end up buying more products than they would have actually planned for when they entered. It also increases the transaction size thereby boosting sales in several categories altogether.


  • Increased Profits:
Higher sales volume means higher margins and ultimately higher profits for the business. Thus, merchandising can be used to increase profits and take business to new heights. With an increased revenue flow the retailer gets more opportunity to invest and include higher quality products in the list. These products not only improve the standard but also add to the margins.


  • Cash Flow:
A regular cash flow is integral for a business to stay operational. Merchandising ensures that the business will have consistent cash flow in the process, giving the owners more space to continually improve the business practices to increase the cash flow in the future as well.


  • Branding:
With deli merchandising the business owners can customize their product range to cope up with various seasonal offers and occasions. It helps improve the product range, attract more customers to the store and works towards branding of the business creating a positive business outlook in the eyes of the end user.

Hence, merchandising can be a game changer when it comes to product selling. Business owners can gain extended monetary benefits and have a branding system in place. It helps the owners to improve the customer’s buying experience in terms of prices, quality, services and USPs.

Wednesday, 6 July 2016

Different Options You Can Choose For Deli Refrigerator


Refrigerator is an essential criterion for any business and if you are looking forward to buy a deli refrigerator, then you need to buy one that fulfill your business requirements. Following are specifications you need to look for while choosing a refrigerator:


Size:
The size of the commercial refrigerator matters the most when you are checking it out for your business. Always measure the dimensions of the space you have in your workplace, so that you can buy the right size. But keep some extra space for your fridge as airflow is really important.


Glass Case:
If you want the customers to have a look at your merchandise, then go for glass case for refrigerator. For the back of the place refrigerators, you can use the solid toned doors for refrigerator. The glass cases have other benefits like easy locating the things in an organized way. The glass door also have aesthetic appeal. They make the products look good.


Casters:
It is easy to move the refrigerator through wheel system, whenever you need to relocate it or clean the backside of the refrigerator.


Doors:
The under counter refrigerator usually has the option of having drawers instead of a single door. The full size storage utensils can be easily placed in a single drawer. And if you want to store the small items, the shelves are the best way to keep the stuff in an easy to find, organized way.


Type of shelf:
Adjustable or fixed, straight or angled, there are a lot of choices available when you buy refrigerator. Angled shelves look more pleasing when you have glass case refrigerator as it presents a beautiful view but for simple storage opt for straight shelf.

Whichever refrigerator you choose, make sure to buy it from an authorized dealer having good reputation in the industry.

Monday, 6 June 2016

How To Clean Your Bakery Display Cases?

Hygiene plays an essential role in the success of any food business. And, when you are dealing in a very competitive market, you have to grasp every string that can turn things positive for your business. Hygiene certainly can play a major role in the success of your bakery business.




And to achieve this feat, you need to make sure that your bakery cases are clean to a T. Here are some tips for cleaning your display case.
1. Regular cleaning
Regular cleaning is the key to achieve good hygiene. You can use appropriate cleaning products to clean all the shelves. You should wash, rinse, sanitize and air dry various parts of the equipment to get rid of all the grime and dirt. It will also help in improving the performance of equipment.
2. Pay attention to the glass
Glass is the part of display case from which patrons see your bakery products. So, make sure that it is very clear and clean. It will help you achieve hygiene for your equipment and attract customers.
3. No Stains
You have to ensure that there are no stains on your display case as they leave a bad impression on patrons. Whether it is through regular cleaning or occasional one, make sure that there are no grease or other stains on equipment.
4. Cleaning various parts
To increase the life of your display case, you need to clean its various parts. It includes parts like condenser coil as dirt gathers in it. Before starting the cleaning, you should defrost and turn off the refrigerator in order to avoid complications.

A clean display case will help you keep your bakery items look fresh and hygienic. It will also attract clients and give them a good image of both you and your bakery products.

Tuesday, 10 May 2016

Things To Consider Before You Buy A Commercial Refrigerator

Each food industry business or restaurant needs commercial refrigerators that are best suited to their needs. After choosing the fridge that is best suited to the business as well as the food, perishable items and beverage items being sold, the next thing to do should be to determine what features and specifications are needed.


The options do not end with the type of the refrigerator, whether it is Deli Refrigerator or other display cases for the purpose of displaying bakery products, meat produce etc., there are several other things that need to be kept in mind before you select a refrigerator. Different businesses need to determine things like the size of the fridge, its efficiency, and its features. Following are the things to be considered before buying a refrigerator.
  • Does It Has Bottom Mount Or Top Mount Compressors

The part of the refrigerator that keeps it cold is its compressor. It can be situated on the bottom or the top of the refrigerator. Top mounted units cost might cost more, but they usually last longer. The compressor does not have to work that hard to eliminate the heat from the inside.

Bottom mounted compressors are relatively cheap, but they do not last much long. They have more storage and are easy to repair as they are more reachable.
  • Size
The size of commercial refrigerators is always measured in cubic feet. The budget, the amount of food inventory that has to be stored, and the space needed for the refrigerator determines how big the refrigerator need to be.
  • Energy Efficiency

Larger refrigerators use a lot of energy. THe energy efficient refrigerators can save a lot of money in the long run. So it's better to look for things like the energy star rating. Approximately 30 per cent energy can be saved with these kinds of refrigerators.


Tuesday, 12 April 2016

Planning To Buy Cases For Your Bakery Shop? Tips To Follow!

Every bakery shop needs to display their food items in a good presentable way. This is because good presentation attracts people towards the shop and help businesses increase their sales. And, choosing an appropriate bakery case is necessary for attractive food presentation, which makes searching of a right merchandiser essential.

While choosing any type of case like remote &self-contained, over the counter, refrigerated and non-refrigerated cases, there are a few things that you should consider.



How popular your store is?

First thing that you need to consider is how popular is your store among people. If your daily sales of bakery items is high then you should go for the big cases. And for small business owners it is advised to buy small equipment as it saves your money on the big cases that you do not need.

However, if your shop is quite popular in the vicinity, but you have limited space, then you should go for two equipment that include a small display and over the counter case. Hence, based on your requirements, you can make a choice as there are lots of options available in market.
What kind of bakery products you are selling?

Baked items like cakes and pastries require storage on a specific temperature because the slightest variation in the temperature can damage them. On the other hand, other products like cookies and biscuits require moderate temperature.
Therefore, choosing an appropriate case becomes essential according to eatables available in your bakery store. Getting in touch with a reputed manufacturer and choosing the best display case is necessary.
How important is the aesthetic appeal for you?

The last factor that you need to consider is aesthetic beauty of your shop, so that you can enhance its overall appearance. Adding of lightning, attractive seating arrangements and decor can improve the popularity and sales of your business.


So, consider all the above-mentioned factors before buying a display case for your bakery shop.

Wednesday, 2 December 2015

Tips To Buy Right Display Case For Your Shop

Refrigerated bakery display cases have become must in every bakery shop. These cases are commonly found in any food service operation, which may include coffee shops, cafeteria, airports, restaurants, grocery stores and so on. It is a great solution for displaying food items and can help in increasing the sales.

However, if you are also looking for a display case for your bakery shop, then it becomes very important for you to choose just the right case. So, here are some of the factors that may help you to find the display case just according to your requirement.
  • Size- This is the foremost thing to consider while buying a display case for your shop. Make sure to choose the size that can easily fit your doorway. Do not always consider the size according to the floor space that you have as you might have a room for large case. However, the products you display may have a short shelf life. Therefore, in this case you can use a smaller case and can save a lot of energy, space, and money.
  • Choose an attractive case- For attracting more and more customers, you need to choose an eye-catching case for your shop. Moreover, to have a good business or sales you need to choose a perfect set of display case that the customers finds it attractive.
  • Shelves- Apart from the size of the case, make sure that the cabinets that are to be displayed are hygienic and perfect for storing the food products. Additionally, the shelves should be clean and ideal to keep the trays with different products easily. From all the available options, glass shelves are considered the perfect shelves as they allow easy display options compared to wire shelving.
  • Lighting- The lighting of the cases is very important. It helps make your product look their best. Depending on the model, different cases have different types of lighting options. Some cases are available with specialized fluorescent bulbs while some have additional interior lighting. Therefore, you can choose the one that you think will best suit your business.
Reading the above-mentioned points you must have got an idea on how to choose a display case for your shop. Furthermore, do not forget to contact a reliable manufacturer that can provide you with some of the best cases available in the market.

Monday, 2 November 2015

How Bakery Cases Help To Improve Food Offerings To The Customers?

Is your bakery business losing its customers? If yes, then it is the time to think about bringing changes in your bakery business. Although, you can do a lot of things to improve the sales but one of the most effectual way out is to include bakery cases in your business place. It has benefited many bakery owners across the globe and is the finest option one can go for.

However, before buying these cases for your business place, it is quiet important to understand your requirements. This means that you need to look for the size and focus of your retail place that can best fit your needs. As such possibilities are endless, so you need to choose the case very carefully keeping every prospective in mind.
Following are some of the types of cases that will help you choosing the right one-

Self-servicing deli cases- For packaged goods, the most appropriate cases are the self-servicing cases, as they are versatile, easily customizable and allow the customers to buy the food easily due to convenient accessibility. This is because the cases offer ultimate convenience for customers who visit your store. These cases are also available in variants like single or multi deck, and inline displays.  In addition to this, it holds a variety of food offerings that shoppers needs.

Service Cases- The next category of cases are the service cases. These are exceptional in their own way and allow the shop vendor to conveniently display fresh merchandise. These cases are specifically designed to offer quality service to customers. The shop vendors can easily engage with the customers and answer to the queries regarding the food on display. Moreover, it helps to improve their overall experience. One can easily clean them up and are easy to maintain because it is designed to adhere highest standards of food safety.

Food Prep Refrigerated Cases- These cases are the combination of both self-service and service cases. The case due to its unique design allows the customer to select their choice of food because it is opened from the side that faces the shoppers.

All of the above-mentioned cases are unique in their own way. There are many case variants and you need to choose the right one that suits your requirements.

Wednesday, 28 October 2015

How To Make The Right Choice For Deli Refrigerators?

Presentation plays an important role when it comes to displaying food in bakeries, sandwich shops and many other business establishments. This is why the need of display cases has become a necessity for those businesses.

If you are running a bakery business and want an attractive presentation of food items then you need to purchase the most suitable display case. No matter whether you own a small scale or large-scale business, looking to the variety of factors about the equipment is must. Let us take a look-

There are different varieties in deli refrigerators. You have the option to choose hot, cold or dual refrigerators. This helps you store cold & hot foods, cold beverages, half-baked food items etc. You also have the option to control temperature, which helps to keep the food quality good.

Another feature of such displays is it allows consumers to make their choice by looking from the front of the case or by sliding the door of the case from the front.

In addition to accessibility feature, it also provides high level of cleanliness and hygiene. Adjustable shelves in cases help to clean properly and easily. This also provides an advantage of customizing the shelves according to one’s own preference.

Floor model cases are also available that helps to display the food items easily. Moreover, the display is also available in variant sizes that allow the owner to make the choice according to the floor space.

If owner require additional cases to display more food items, they can purchase counter-top models. These have same features as that of refrigerated models. Moreover, these are available at a cost effective price. Another benefit of such cases is that it is used to items like muffins, bread and other baked things that do not require regulated temperature environment.

Before buying these cabinets, you need to look into all these factors. Once you have made up your mind about which cabinet to choose, you need to keep few things in mind, such as-
  • The display should match with your shop interiors
  • It should have ample space, so that you can display number of items
  • You should go for glass case as visually appealing only attracts customers attention
  • Always ensure proper and regular cleaning is done so that it serves both purpose aesthetic and hygiene.

Thursday, 15 October 2015

Points To Consider When Buying Deli Refrigerators For Commercial Use

Are you looking forward to purchase deli refrigerators for your commercial use? Well if yes, then go ahead purchase. However, you need to consider many things before you buy it.

You can use these cases in places like in food shop, bakery shop, and many other places. Therefore, whenever you are planning to purchase make sure that you understand your requirements and then make a purchase. Like for an instance if you are running a bakery shop then make sure that you buy bakery cases rather than purchasing any type of case ignoring your basic needs.

The other thing that you should focus upon is that you need to do complete research from where to purchase the cases.

Undoubtedly, you may find numerous providers around you who may offer you deli cases at affordable prices and will offer you plenty of discounts. However, this is in your hand not to get moved by the offers they give. Instead, you need to look for a reliable manufacturer who can provide you quality cases so that you may not find problem with the product in early stage.

The other thing that you need to consider is the size of the deli cases. Make sure that the case you purchase is neither too big nor too small instead you should first consider your requirements then accordingly buy it.

The next thing that you should consider is that the temperature of the case should be appropriate in order to keep food fresh. In other words, the case should hold optimal temperature.

Durability of the case is the other factor that you should consider while purchasing it. Make sure that the case is durable. This is because if you are investing so much on the case, then you would want that the product should last for long. Moreover, if the product you purchase is right then you don’t have to hassle around for its replacement or getting any part repair is in future you face problem.

Last but not the least make sure that you check the authenticity of the product. It is important to check, as it will assure you that from the manufacturer you are buying is genuine or not. This will keep you away from the day-to-day frauds.

Thursday, 17 September 2015

How to make the right choice for deli refrigerators?

Presentation plays an important role when it comes to displaying food in bakeries, sandwich shops and many other business establishments. This is why the need of display cases has become a necessity for those businesses.

If you are running a bakery business and want an attractive presentation of food items then you need to purchase the most suitable display case. No matter whether you own a small scale or large-scale business, looking to the variety of factors about the equipment is must. Let us take a look-

There are different varieties in deli refrigerators. You have the option to choose hot, cold or dual refrigerators. This helps you store cold & hot foods, cold beverages, half-baked food items etc. You also have the option to control temperature, which helps to keep the food quality good.

Another feature of such displays is it allows consumers to make their choice by looking from the front of the case or by sliding the door of the case from the front.
In addition to accessibility feature, it also provides high level of cleanliness and hygiene. Adjustable shelves in cases help to clean properly and easily. This also provides an advantage of customizing the shelves according to one’s own preference.

Floor model cases are also available that helps to display the food items easily. Moreover, the display is also available in variant sizes that allow the owner to make the choice according to the floor space.

If owner require additional cases to display more food items, they can purchase counter-top models. These have same features as that of refrigerated models. Moreover, these are available at a cost effective price. Another benefit of such cases is that it is used to items like muffins, bread and other baked things that do not require regulated temperature environment.

Before buying these cabinets, you need to look into all these factors. Once you have made up your mind about which cabinet to choose, you need to keep few things in mind, such as-

  • The display should match with your shop interiors
  • It should have ample space, so that you can display number of items
  • You should go for glass case as visually appealing only attracts customers attention
  • Always ensure proper and regular cleaning is done so that it serves both purpose aesthetic and hygiene.