Tips To Make The Most Of Your Open Display Merchandiser

As per an old phrase, “the first impression is the last impression.” Well, this phrase fits perfectly with the food business. It is believed that if the food isn’t attractive enough it isn’t tasty enough. Therefore, if you own any food business, such as bakery, cafe, restaurant, supermarket, or convenience store, you need to make sure your food products taste as well as look good. This is where the open display merchandisers come in the picture. However, there are people who have installed open display merchandisers in their business setting but still fail to drive more customers. So, does that mean installing display cases are pointless? Definitely not!

If you’re also facing the same issue, here are some tips to make the best of your open display merchandiser, which eventually helps you with business growth.

Highlight All The Wants - To become a successful businessman, it’s important to understand the terms “needs” and “wants.” A study suggests that customers get attracted more towards items they want as compared to what they need. This is applicable to all businesses, and the food business is no exception. So, if you want to draw more customers to your cafe or restaurant or even a convenience store, always show off food items that your customers want. This is because they will anyways come for the items they need. However, if you display items they want, they can’t resist walking to your shop and having a glance at the items displayed. As a result, you may end up getting a potential customer.

Display Your Products By Categorizing Them According To Common Features - Another tip to increase your product’s sale is by arranging products according to common features. For example, arrange products as per the use, such as items related to brewing and drinks. You can also display products by color like the strongest color combinations - red, white and black - to draw your potential customers’ attention.

Light It Up - Yes, lighting up your open display is important to make your food products more attractive. Adjust LED lights overhead in your display. This will not only give your potential customers a better view of the products but also make them appeal enticing. In case, you have a dark display with no way to light it up, move your best-selling products under or above the existing light source. Light always makes the merchandise to pop-up.

To conclude

These are some of the ways you can make the best use of your existing open display merchandisers. However, if you’re planning to update your display cases, you choose modern display cases, which are designed to improve the aesthetic appeal of food products and shelf-life.

Understanding The Difference Between Dry Cases And Refrigerated Bakery Display Cases

Confused whether you should get a dry case for your restaurant or refrigerated bakery display cases? Well, the answer truly depends on the needs of your business and what food items will you be offering to the customers.

Various bakeries, restaurants, and diners make use of both types of cases to keep the food fresh for a longer time as well as to add an aesthetic element to the interiors. However, it is crucial that you understand the difference between the two and ascertain which merchandise goes perfectly in which case. 

Below we have described the meanings of dry cases and refrigerated deli cases so you can take an informed decision and make the right choice for your business.

What is a Dry bakery case? 
These types of cases are ideal for storing baked food articles that can stay fresh without refrigeration. Such items include cookies, muffins, bagels, donuts, pieces of bread, and croissants. Various pies and cakes can also remain fresh without refrigeration. Make sure you pay attention to the type of ingredients and frosting used to prepare the final product while choosing a display case. The life of certain food products is less and they become stale without refrigeration. You obviously do not want your business to suffer by selling rancid products. Pay special attention to this.

What is refrigerated bakery display case? 
This display case is ideal for storing goods that have a shorter shelf-life without refrigeration. The items that are included in this category are cheesecakes, cream cakes, mousse, meringues, and many more such items. Items that are supposed to be served chilled to the customers should also be stored in these display cases. Refrigerated deli cases come in a variety of designs and shapes that you can choose from. You can also get these cases customized as per the requirement.
Now that you know the difference between the two cases, you can make an informed decision and select the right refrigerated bakery display cases for you. 

What Are The Differences Between Refrigerated Fish Display Cases & Deli Cases?

For most of you, commercial refrigerated display cases, meat display cases or fish cases may all appear to be the same. You might have seen or used all of them and might think, aren't they all the same? But for a store owner, the perspective changes and they focus more on their features and how useful they are for their stores. Because being a store owner, you may know what you need in order to keep your products fresh, but the variety in which display cases are available might confuse you.     

Although all the refrigerated deli cases might have a similar appearance from the outside, it’s their features that differentiate them from one another. Still, a considerable difference that you can make out is the display of the glass. There are basically two types of glasses available for the displays, the curved and the straight glass. The curved glasses are more expensive but it's totally up to the store owner preferences, as all that matter is the type of refrigerated deli cases they must purchase for their store’s products.

Here we have tried to bring out some common differences between the three most common cases.

Refrigerated Fish Display Cases - These types of display cases are most suitable for food items like fish and seafood. These display cases are designed to present a variety of fish and seafood products to keep them fresh. This is because fish require special handling than bakery and meat products. It’s primarily the deck that differs that is made out of stainless steel. This produced deck helps to provide an open area to display the fish and seafood, such that the temperature can be maintained for an extended period of time.

Deli Cases -  Whether you want to store sliced meats, cheese, salads, or prepared sandwiches deli cases work best. They differ from fish display in the manner that they blow air directly onto the product. Fresh meat cases are designed for products that require humidity and low velocity. Meat cases feature two gravity coils to help regulate the temperature inside the cases. Coils are placed at the bottom and top of the unit for maximum usage.

We hope the post has provided you with relevant information about the different types of display cases. If you are looking for a display case manufacturer to help you in designing a customized state of the art display case for your store, then you must get in touch with Marc refrigerators.