As per an old phrase, “the first impression is the last impression.” Well, this phrase fits perfectly with the food business. It is believed that if the food isn’t attractive enough it isn’t tasty enough. Therefore, if you own any food business, such as bakery, cafe, restaurant, supermarket, or convenience store, you need to make sure your food products taste as well as look good. This is where the open display merchandisers come in the picture. However, there are people who have installed open display merchandisers in their business setting but still fail to drive more customers. So, does that mean installing display cases are pointless? Definitely not!
If you’re also facing the same issue, here are some tips to make the best of your open display merchandiser, which eventually helps you with business growth.
Highlight All The Wants - To become a successful businessman, it’s important to understand the terms “needs” and “wants.” A study suggests that customers get attracted more towards items they want as compared to what they need. This is applicable to all businesses, and the food business is no exception. So, if you want to draw more customers to your cafe or restaurant or even a convenience store, always show off food items that your customers want. This is because they will anyways come for the items they need. However, if you display items they want, they can’t resist walking to your shop and having a glance at the items displayed. As a result, you may end up getting a potential customer.
Display Your Products By Categorizing Them According To Common Features - Another tip to increase your product’s sale is by arranging products according to common features. For example, arrange products as per the use, such as items related to brewing and drinks. You can also display products by color like the strongest color combinations - red, white and black - to draw your potential customers’ attention.
Light It Up - Yes, lighting up your open display is important to make your food products more attractive. Adjust LED lights overhead in your display. This will not only give your potential customers a better view of the products but also make them appeal enticing. In case, you have a dark display with no way to light it up, move your best-selling products under or above the existing light source. Light always makes the merchandise to pop-up.
To conclude
These are some of the ways you can make the best use of your existing open display merchandisers. However, if you’re planning to update your display cases, you choose modern display cases, which are designed to improve the aesthetic appeal of food products and shelf-life.
If you’re also facing the same issue, here are some tips to make the best of your open display merchandiser, which eventually helps you with business growth.
Highlight All The Wants - To become a successful businessman, it’s important to understand the terms “needs” and “wants.” A study suggests that customers get attracted more towards items they want as compared to what they need. This is applicable to all businesses, and the food business is no exception. So, if you want to draw more customers to your cafe or restaurant or even a convenience store, always show off food items that your customers want. This is because they will anyways come for the items they need. However, if you display items they want, they can’t resist walking to your shop and having a glance at the items displayed. As a result, you may end up getting a potential customer.
Display Your Products By Categorizing Them According To Common Features - Another tip to increase your product’s sale is by arranging products according to common features. For example, arrange products as per the use, such as items related to brewing and drinks. You can also display products by color like the strongest color combinations - red, white and black - to draw your potential customers’ attention.
Light It Up - Yes, lighting up your open display is important to make your food products more attractive. Adjust LED lights overhead in your display. This will not only give your potential customers a better view of the products but also make them appeal enticing. In case, you have a dark display with no way to light it up, move your best-selling products under or above the existing light source. Light always makes the merchandise to pop-up.
To conclude
These are some of the ways you can make the best use of your existing open display merchandisers. However, if you’re planning to update your display cases, you choose modern display cases, which are designed to improve the aesthetic appeal of food products and shelf-life.
