Marc Refrigeration

Wednesday, 23 April 2014

With deli cases, get your food items the right attention!


A mere look on the goods displayed in case present at the bakery shop gives an irresistible temptation. Isn’t it?
Well, yes! This is something we all experience. Our taste buds start tickling, whenever we enter into a shop, which is selling delicious food items like pastries, burgers, muffins, hotdogs etc.
If you are a business owner and want your shop to be attention seeking then go, buy deli cases . Here is a look at some of the things that you must consider before you actually go out and buy this equipment for your shop –
How many customers visit your shop daily?

Depending upon how many customers visit your shop daily, then you must go for buying of cases. In addition to this, you must also consider how much food stuff is sold in a day. These aspects help determine whether you should buy either large or small cases. The bottom line is, if your shop is quite popular in the vicinity and you need large case and in case you have a limited amount of visitors in your shop then you must buy small cases.

What products does your bakery sell?

Are you selling only cakes or you are selling mixed food items, based on this perspective you must buy the case. This is because cakes require refrigeration and food items like muffins, burgers require moderate temperature. Therefore, before you buy a case, make sure what you are going to sell in the shop. In case, if you are buying both types of food stuffs then you can go for dual cases, which have capacity to store both refrigeration and non-refrigerated food items.

Does aesthetic appearance of case matters to you?

This is another major factor to be considered. If you owe a good looking shop, then you would definitely not want to spoil the arena of your shop because of a gadget, which plays a significant role in popularity of your shop. Therefore, go for simple glass cases in contrast to cases made of welded steel, glass, acrylic, aluminium or other metal frames because these types of cases add beauty to the shop and also gives luxury to customers to take a quick look on the food items present at the shop.
However, they can prove to be a little costly but looking to the motive of making the shop popular then it is not a bad choice.

Friday, 11 April 2014

Invest in a quality display case to enjoy more sales in bakery business!


Those in the business of making and selling food products, realize how important storage containers are. Careful selection is crucial when it comes to display and storage containers because only when items are visible to the customers, will they know what it is that a particular shop is offering.

A shop owner can improve his sales by several means. Shop owners try to do so by offering promotional giveaways, conducing advertising campaigns, and adding new products. While trying to take care of these bigger aspects, they often end up neglecting the importance of storage merchandisers.

Products like open dairy merchandisers and display containers are crucial for any food shop that wants to attract more customers towards the establishment. It is amazing how a beautiful glass container can make eatables look even more exotic and tempting.

These containers are manufactured with appealing lighting options that can make products like pastries, pies, donuts; chocolates, etc. look even more tempting and scrumptious looking than they already are. Lighting helps bring out beautiful colors of items, which make them a feast for eyes.



Presentation is crucial in the business of bakery and confectionary. Beautiful presentation has a strong psychology influence; and people are likely to try eatables, simply due to their attractiveness and eye-catching presentation.

A typical storage container would be made out of steel with a glass door, which allows people to look through to aid in easy selection. The sliding door option encourages the concept of self-service, which avoids the need for waiting staff to reach out to the containers just to grab required product for customers.

Food display cases come with temperature control option that keeps the food items fresh and healthy for a long time. This is the most critical factor, because if the food is not fresh, no customer would bother coming back to the shop. On the other hand, if you are able to establish your reputation for fresh and hygienic food, people would always come back for more, even if you comprise on the outlook part. 
 
Quality, hygiene, and freshness are the first parameters people look for in food products. All these parameters are taken care of by display products. If you want some additional features, such as shelves, sliding doors, multiple compartments, etc. in your storage case, you can get one custom made by contacting deli merchandise manufacturer.

Sunday, 30 March 2014

Make a wise business decision by buying deli cases!


Undoubtedly, cases play a major role in success of merchandising of perishable food items. However, showcasing food items is not the only factor that contributes in the success of business, there are other factors of cases, as well that equally contributes to the success.
One of the prime factors is lightening installation. No regular lights can do well as promolux lighting can do. Thinking how? Well, for this you need to read the document.
Features that make promolux lightening factor an important aspect is as follows:
No lipid oxidation: Unlike to normal lighting that causes release of lipid oxidation, which causes food items like meat, cake, pastries etc. to lose its flavor, color and taste. Subsequently, this can cause serious health hazards, if consumed.
No effect of ultraviolet rays: Likewise, because of regular lights lipid oxidation is released, regular lighting also exposes food to ultra violet rays making food products like meat, cake, muffins or any other dairy products for that matter to lose its freshness and customer attentions. This is because of the yellow and green portions of the light spectrum that comes from the bulbs when they get heated.
Food becomes good enough to eat: As discussed above promolux lights does not cause lipid oxidation and ultraviolet rays to affect the food items, therefore, food safety is highly maintained, which make products good enough to eat. Therefore, customers can enjoy good appealing food items with intact flavors. Subsequently, this also encourages sale of business.
Products get special attention: Shops often have many valuable gears to attract customer’s attention. But not all are efficient enough to work. However, if purchased deli cases with promolux lighting then definitely prove to be effective as it is the only equipment that can wonders for the business. Where on one hand it will help keep food fresh, on the other hand, it will also attract customer’s attention. The lightening effect tickles the taste buds of people and urges them not to go out of the shop without making any purchase. Hence, food lighting guarantees food safety, quality and cost efficiency.
After taking a look at the above document, you must have got idea about the importance of lighting in the cases. Therefore, before you purchase a case, do not forget to consider the lightening factor, alongside factors like manufacturer reputation, experience and credibility in the market.

Thursday, 13 March 2014

Deli cases are far better than insulated coolers of yesteryears- Is it?


Few years back, to preserve food items like meat, vegetables, chicken, fish, turkey and hamburgers, people used to put salt in a box like container. However, this didn’t work longer as huge quantities of food items, for instance meat used to rot, before it reaches the retail store or gets served to the customers.
Later ice box was introduced. The products were kept in it with loads of ice. Up to some extent, this helped in preserving the food stuff. However, this was failed when display cases were introduced. It is more than just a container; instead, it is huge cooling equipment that allows storing of food items in large quantity.
Besides this factor, there are various other reasons that has led to popularity of  deli cases and given a set back to the old cooling gears. Let’s take a look at those reasons-
  • Cases have extreme cooling capacity, which makes its need more in commercial areas as compared to home. The large size helps in storing the food in large quantity, which is more suitable for commercial area.
  • As compared to home refrigerators or old gears, cases are highly powerful, which means it provides instant cooling.
  • In bakery shops or restaurants, eatables are to be kept fresh. This is only possible via help of cases. Vegetarian food stuffs like cakes, burgers, pastries and non-vegetarian stuff like meat, chicken, fish, turkey and hamburgers, all are kept safe and fresh, as if they are made right away.
  • Alongside preserving food items, cases are also helpful in keeping soft drinks and juices chilled. This eventually boosts up the sale of business.
  • Stores which sell fresh vegetables, fruits and milk products, those definitely require cases.
  • The wide space available in the cases helps in displaying the food items in best possible way, which tempts the taste-buds of customers and urges them to buy the food item.
  • Cases help in keeping the food safe from unwanted debris. This ensures customers that they will get bacteria free food.
  • Cases have doors and tight seals that keep the unwanted elements like bacteria, germs, rats, cockroaches and other insects away from food from getting contaminated.
  • Durable materials like metal and glass is used in making of the cases that help keep the food intact, which makes easy for the customers to see what all things are served in the store.

Monday, 24 February 2014

Get the best deli case deal for your shop!



After you have owned a restaurant, a deli, or bakery shop, next thing you need to do is buy a storage case. Once you have decided which type of case to go for, you need to figure out and think about all the standard features necessary in the case to meet the food storage requirements in the shop.

The first and the foremost factor under consideration would be size. Don’t think of it in context of space only on which you will be putting it up. You may have a large room space to install the case, but if the products that you sell don’t have a large turnaround time and have a small shelf life, it is best to go for a case which is smaller in size. This will help you save energy, money, and space too.

Some deli makers offer smaller versions of bigger cases that come with all standards benefits and features of its larger siblings. These smaller ones are ideal for places such as convenience stores that are not spacious enough to accommodate big storage products. 
 
Before going ahead with the purchase, carefully review the specification sheet so that you could make the right clearance arrangements for exhaust air and intake. As many of the open deli merchandisercan be quite large, make sure to check out the measurements so that you could easily accommodate and fit it through the doorway.

Display products that come in tiered shelving are good for maximizing product visibility regardless of which shelf you put them on. It is because it stores food supplies near the front of the case. Glass shelving allows the passage of light to filter through the display and come in more flexible options than wire shelving. It makes the food products look as if they are floating.

Some of the display models come in curved while others come in straight glass type. The glass is a little slanted at certain degree angle that helps minimize the reflection coming from the lighting above.

Another essential feature that one should think out is the lighting concept. These refrigerated products come with lighted interiors which makes food items look even more tempting and mouth-watering. Some come with fluorescent bulbs to enhance certain colored foods, like pastries and red meat. While some may have top lighting, others come in shelf-mounted lights.

Thursday, 13 February 2014

Right display cases for added business advantage!


For someone who is a part of food industry, such as a confectionary shop owner or a restaurant owner, simply serving delicious food is not enough. They have to give due attention to the presentation and display as well. Although the final deciding factor for sales would be the taste, but the way food items and confectionary are displayed in a shop would be the first thing any customer would notice.

If customers feel tempted by the way, you have arranged the eatables, such as sweets, chocolates, pastries, donuts in the displayed case; they would definitely want to check out the product. That is why; each businessperson who deals in serving food items would realize the importance of a good bakery display case.

There is a wide variety in which these display products are available such as remote cases, hot and cold cases, refrigerators with swing doors and freezers, counter high merchandiser, etc. These cases are must, not only for the storage, but they also serve many other purposes. Display products come with temperature control feature, so that products are kept in the ideal temperature necessary for maintaining the health and hygiene of the food items.

Confectionary items such as sweets, pastries, and chocolates need constant cooling, or else it can lose its nutrition and health. No customer would like to visit a shop that offers stale and unhealthy food. Not having right refrigeration, equipment can give a serious blow to your food business reputation. Apart from that, it will results in wastage of raw materials, food products, which will make the costs go up, and profits go down. That is why a good add functional display case is must for restaurants and food shops.

Most of these storage and display devices are custom made since every shop and restaurant will have varying needs and difficult storage requirements. That is why; depending upon the size and scale of operation in a particular shop, the size of cases will also vary. Customization gives the bakery owners an option to get a unique product ideal for their own business needs, which factor-produced items cannot provide.

Customization gives the owners freedom to choose from non-refrigerated and refrigerated product with light fittings to door options, such as sliding doors. The person can choose to get as many shelves as he needs in varying sizes to meet the required food storage.

Tuesday, 4 February 2014

What are the options available for commercial refrigeration needs?

A commercial refrigerator is a cooling unit that is an integral part of commercial food establishments. These units provide both refrigeration and freezing features. In order to meet the storage food requirements of commercial kitchens, manufacturers made these units in variety of configurations.

These equipments provide peace of mind to business owners when it comes to the storage of large stocks of food, vegetables, and drinks. They not only designed to provide their obvious benefits, but they also facilitate users with easy-to-access features.

The favorable feature of such cold storage units is that they keep the food fresh for long time. User-friendly commercial refrigeration units, serve your variety of needs. They provide provision to store large stock of food items, separate storage for products that require freezing facilities to maintain their taste and freshness, and large space for products that need appropriate cooling to stay fresh for hours. They help to keep food crisp and delightful. They maintain the aroma and taste of processed or prepared eatables.

Commercial refrigeration manufacturers  made available such cooling equipment in variety of sizes, designs, and configurations for customers to pick one that perfectly match their space and food storage requirements. All commercial refrigerators come with some common features like their ability to keep eatables chilled, aeration for the compressor that is installed on the top, lower, or the side of the machine.









If you are looking to purchase the best suitable product for your restaurant or retail store, here is the list of options for you to choose from:

Walk-in refrigerators and freezers are best suitable for establishments, such as restaurants, where storage for large stockpiles is required. For optimal organization of products, they come in adjustable shelving systems. They can be used to store items like alcohol, juices, or other items in bulk.

Display refrigeration units are best suitable for those food establishments where the food items like drinks, milk, juices etc. need to be displayed. They are designed with glass doors that provide clear visibility of the products placed inside these units.

Bar refrigeration, units can be categorized as keg coolers, back bar coolers, plate chillers etc. They are designed with black vinyl exterior that give them streamlined look. Besides this, you can choose from under counter, prep tables, and reach-in refrigerators.

Thursday, 30 January 2014

Have you installed bakery cases in your shop?


Food products like cakes, pastries, muffins, burgers etc. need to be kept properly, so that its taste and appearance can be maintained. Especially, when one is dealing with a bakery business, there is need of good furniture, staff, and food preparing equipment.
If you are thinking to start a bakery shop in your town or area, then laying concentration on things like arena, interiors, and furniture of your shop is must.
Besides all these, have you thought of food preparing gears? If no, then you must think of buying bakery cases. Food items kept in cases help keep its flavor intact and entice customers towards the shop.




However, if you are confused of which things to look in cases, and then here are some points that would guide you while your search for displays:
  • If you want to keep perishable items like pastries or deserts that are whipped with cream or fruit topping, you must buy refrigerated cases. This is because such case will help keep those products under the required moderate temperature.
  • Bakery items that cannot be kept in cold temperature they must be kept in dry bakery case because food items like doughnuts, cookies do not require high refrigeration temperature.
  • According to your space in shop, you can choose either a small display or a big one. In case, if your shop is small, you can get dual-zone bakery displays, that allow to keep both refrigeration and non-refrigeration bakery items.
  • Lighting in displays, play a major role in enticing the customers towards the shop. This is because good lighting effect adds beauty to the food items and tickles the taste buds of people. However, no ordinary lights are used in cases, special kind of lights like promolux are used, which help reduce UV radiation and give true vibrant colors to bakery goods, thus making the baked products safe and fresh.
  • Lastly, you cannot buy a case from any random manufacturer. You need to be sure of the manufacturer that he is good in providing quality gears.
From the above listed points, you must have got an idea about what all things you need to keep in mind while looking for displays. Now, if you are concerned from where to buy then go search online. With the advent of internet, things have become quite easy. You can find number of online stores that offers wide range of displays and other commercial refrigerators at competitive prices. So select a reliable manufacturer online and choose one that can provide you best case.

Friday, 24 January 2014

What features you need to look for when buying deli coolers?


Serving fresh and delicious food along with chilled drinks makes a lot of difference. Therefore, alongside bakery cases, do you have coolers in your shop? If no, then you must buy one, as it does impact the business sales.
Before you  buy a deli cooler  you need to bear few things in mind. To name a few are as follows:
  • Temperature: The very first thing that you need to check when buying coolers is its temperature. As the purpose of cooler is to keep chilled drinks for the customers, therefore, it is must to see that coolers have required temperature that will help keep the drinks chilled.
  • Racks: To allow the customers know what you are serving, you need to see that are there enough racks in coolers. This will allow you to display variant types of drinks that are popular amongst people. However, you must also see that racks shouldn’t be so many in numbers that it spoils the appearance of the cooler because messy and untidy things are never liked by the customers coming in the shop.
  • Accessibility: Nowadays, coolers are available in various types like open-self swing doors, back open doors that allow customers to open the cooler themselves and take out the beverage of their choice. For this, they need not wait for waiters, which eventually save their time. Now, they can enjoy their favorite drink right away when once stepped into the shop.
  • Visibility: The purpose of keeping coolers is to allow customers see what all things you are serving in beverages. For this, visibility factor is needed to be there, which can only be achieved, if the coolers are made of glass. Many owners by coolers that are of fully made of steel and does not allow customers see the drinks. However, they can save their few bucks via this way but they cannot think of making their shop the best in line.
After reading the aforementioned aspects, you must have got an idea what all things you need to keep in mind before buying a cooler. So, choose wisely, as it is a matter of your business sales.
In regard to this, you need to look for a reliable distributer who is renowned and known for delivering best equipment that helps in solving the purpose of a bakery shop or restaurant.

Wednesday, 22 January 2014

Why choose glass deli cases over steel or acrylic ones?


Today in market, cases are available in different types like glass, steel, acrylic or synthetic. However, choosing one from the lot that suits your business needs and help increase your business sales is a difficult task, if you are not aware of the benefits of each case.
Choosing glass deli cases over steel, acrylic or another type of case is more optimal and beneficial. Following are few reasons that will support this statement:
  • Makes showcasing of food items easy: The foremost benefit of glass case is that it helps make the showcase of food items like cakes, pastries, muffins, burgers, hotdogs etc. easy.
  • Better visibility: Glass cases allow customers to see the food items properly, which help them out while ordering. Neither they have to wait for the waiter to tell the menu nor have they to face any hassle to see what is displayed in the case. Customers can easily view all the items no matter where ever they are sitting.
  • Increase business sales: People are usually allured to eye pleasing things. Thus food items displayed in cases not only adds to the beauty of items but also help increase business sales.
  • Add elegance to the store: Today, people prefer going to restaurants or bakery shops that have good arena. This is because great ambiance always allures people, which eventually increase the business sales.
  • No mess: To allure customer attention, food items are placed properly in the case that help keeps the items in proper order and allow no mess to create.
  • Easy cleaning: The waiters of shop can easily clean the glass cases and keep it hygienic both from outside and inside.
  • Better food safety: Food is kept safe in the cases for a long time from the time it is prepared by the cooks up till customers don’t but it. No insects or flies can come in the case, which helps keep the food safe from getting contaminated.
  • Scratch proof: Unlike to all other cases, glass cases are less prone to scratches. Thus, owner need not have to buy new case each time when case gets spoiled.
After determining the benefits of glass case over steel case, it must be clear to you that glass cases are much better than other cases. Therefore, when thinking to buy cases, go for glass ones.